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Mendocino Farms is a fast-casual restaurant and catering company founded in 2005. Its menu combines reimagined comfort-food favorites with globally influenced dishes, supported by dine-in, pickup, delivery, mobile ordering, group catering, fundraising, and gift-card services. The company operates in the food and beverage, hospitality, and consumer sectors, with a broad team supporting its restaurant and catering operations.
CRM Analyst - Dallas, TX (Onsite)
Analyze guest behavior and campaign results for Mendocino Farms. Support HubSpot segmentation, automation, reporting, and digital campaign delivery.
Description
- Evaluate guest and campaign performance across digital channels, identify trends, and recommend ways to improve engagement, conversion, revenue, acquisition, retention, and repeat purchases.
- Create and maintain recurring CRM, digital, and campaign reports and dashboards.
- Conduct ad hoc marketing analyses and turn findings into clear, actionable recommendations.
- Help execute HubSpot email and push campaigns, including audience setup, scheduling, quality assurance, and deployment.
- Develop audience segments using guest behavior, lifecycle stage, purchasing activity, and engagement data.
- Collaborate with CRM, Brand, Growth, and IT stakeholders on campaign launches and CRM or data issue resolution.
Requirements
- 2–4 years of experience in marketing analytics, CRM, lifecycle marketing, marketing operations, or a related discipline.
- Strong analytical and problem-solving ability, including interpreting data, spotting trends, and communicating insights clearly.
- Experience with CRM or marketing automation platforms, including workflows, automations, audience segmentation, and campaign operations; HubSpot experience is preferred.
- Advanced Excel or Google Sheets skills; SQL, GA4, Power BI, or comparable analytics experience is a plus.
- Willingness to work directly in marketing platforms and assist with campaign execution.
- High attention to detail and strong campaign quality-assurance skills.
- Ability to coordinate multiple campaigns and deadlines in a fast-paced setting.
- Effective communication and cross-functional collaboration skills.
- Restaurant or hospitality industry experience is preferred.
- Ability to lift 25 pounds.
- Ability to sit or stand for 6–8 hours.
- Ability to perform single-hand grasping, fine manipulation, pushing, and pulling.
- Ability to bend, twist, squat, and reach.
Benefits
- Competitive salary.
- Meal privileges.
- Health benefits.
- 401(k) plan.
- Paid vacation.