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Verndale
Verndale
201 – 500 Employees
H1B Visa SponsorLogisticsMarketingTravel
Verndale is a digital experience agency that partners with organizations to create, improve, and manage websites, digital experience platforms, and commerce programs. Its work spans content management and DXP solutions, Shopify and BigCommerce commerce, design and user experience, digital marketing, data and analytics, managed services, and Salesforce integrations. Verndale supports both B2B and direct-to-consumer initiatives across multiple industries, with an emphasis on personalization, stronger digital performance, and measurable commercial outcomes.
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Associate Director of Content Strategy – Canada Remote

Lead enterprise content strategy, governance, migration, and AI-search initiatives for Verndale’s digital experience clients. Drive discoverability, personalization, content quality, and measurable growth across complex programs.

CACanadaRemoteFull-timeSeniorEnglish RequiredContent Manager
AEMDrupalSitecoreWordPress

Description

  • Lead content strategy workstreams spanning discovery, design, build, migration, and optimization programs
  • Direct editorial strategy through inventories, assessments, transformation planning, messaging, and editorial calendars
  • Lead UX content strategy through audits, gap analyses, taxonomies, content hierarchies, copy planning, and migration planning
  • Oversee delivery strategy, including content matrices, governance models, workflows, guidelines, migration support, and authoring guidance
  • Facilitate client workshops, stakeholder interviews, content working sessions, and alignment meetings
  • Present deliverables, recommendations, project updates, and decisions to marketing, digital, technology, and executive stakeholders
  • Develop content approaches for AI Search, AEO, GEO, personalization, site search, related content, filtering, and reuse
  • Create structured, governed, machine-readable content strategies covering taxonomies, metadata, schema guidance, content models, prompt-ready sources, and reuse patterns
  • Apply AI tools to inventories, audits, gap analyses, taxonomy exploration, migration mapping, content QA, prompt testing, answer testing, and performance reviews
  • Create repeatable AI-assisted workflows, prompts, QA routines, documentation, and review protocols
  • Drive adoption and improvement of content AI tools with Strategy, SEO and AI, Personalization, Analytics, Experience Design, and Technology teams
  • Define and improve content lifecycle processes from initial planning through retirement
  • Establish content quality standards, review criteria, performance indicators, and documentation practices
  • Identify process gaps, quality risks, ownership issues, and workflow blockers, then recommend improvements
  • Build governance models that clarify roles, responsibilities, decision rights, approval paths, standards, and maintenance cadences
  • Support compliance-aware content processes
  • Use analytics and performance data to evaluate content effectiveness and guide planning, optimization, and governance
  • Develop taxonomies, metadata models, tagging strategies, and structured data approaches
  • Guide information architecture, navigation, sitemaps, content hierarchy, page-level planning, and design inputs
  • Lead migration strategy, including inventories, keep/edit/kill analysis, mapping, matrices, models, authoring requirements, and readiness
  • Create repeatable methods and effort-estimation guidance for taxonomy, information architecture, and migration work
  • Collaborate with Business Development, Client Services, and Practice Leads on proposals, pitches, and active accounts
  • Scope and estimate content strategy activities
  • Contribute to packaged offerings, delivery standards, templates, case studies, points of view, and thought leadership
  • Act as a senior content strategy advisor and escalation point for strategic accounts
  • Identify opportunities to expand content strategy revenue
  • Coach cross-functional teammates and develop enablement materials
  • Build AI-assisted content workflow expertise across the practice

Requirements

  • At least eight years of experience in content strategy, content design, content operations, digital strategy, or a closely related field
  • At least three years leading workstreams, mentoring content strategists, enabling cross-functional teams, or guiding client stakeholders
  • Deep expertise in editorial, UX, and delivery content strategy, governance, and content operations
  • Strong understanding of digital redesigns, platform implementations, CMS programs, migrations, and enterprise digital transformation
  • Experience with CMS and digital platforms such as Sitecore, Optimizely, Adobe Experience Manager, Contentstack, Drupal, WordPress, or comparable systems
  • Ability to develop taxonomies, metadata and content models, information architecture inputs, content matrices, migration plans, and governance documentation
  • Hands-on experience using generative AI and LLM tools for content strategy, operations, research synthesis, QA, taxonomy development, migration planning, and optimization
  • Ability to create AI-assisted tools and workflows with reusable prompts, review protocols, QA checklists, source-of-truth practices, and enablement materials
  • Working knowledge of AI Search, AEO, GEO, site search, personalization, structured content, and measurable experience performance
  • Experience establishing content quality standards, performance measures, review criteria, and lifecycle processes for complex programs
  • Comfort applying analytics, search data, content performance data, and qualitative research to recommendations
  • Ability to facilitate workshops, lead client discussions, influence stakeholders, and present executive-ready recommendations
  • Experience scoping and estimating content strategy work for proposals, statements of work, and active engagements
  • Excellent writing, storytelling, documentation, and communication skills for technical and non-technical audiences
  • Bachelor’s degree in Marketing, Communications, English, Journalism, Digital Strategy, UX, Information Science, or a related field preferred, or equivalent experience
  • Experience in an agency, consulting, enterprise, healthcare, financial services, higher education, or similarly complex stakeholder environment preferred

Benefits

  • Ongoing training and professional development opportunities
  • Generous paid company holidays
  • Vacation and paid sick leave beginning on the first day
  • Health insurance coverage
  • Monthly perks tailored to individual employee needs
  • Medical coverage
  • Dental coverage
  • Life insurance
  • Disability coverage
  • RRSP savings plan
  • Company-paid holidays
  • Personal time off
  • Flexible and remote work options
  • Support for work-life balance
  • Diverse, respectful, and inclusive workplace

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