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Blizzard Entertainment
Blizzard Entertainment
1,001 – 5,000 Employees
eCommerceGamingSaaS
Blizzard Entertainment develops and publishes games for PC, console, and mobile, with a portfolio spanning Diablo, World of Warcraft, Overwatch, Hearthstone, and Warcraft. Its work also includes operating online game services such as Battle.net, where players access Blizzard titles, expansions, subscriptions, and in-game content. For job seekers, the company profile brings together opportunities connected to game development, publishing, and the digital services that support its franchises.
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Associate Director of International Marketing Strategy and Planning

Lead Blizzard’s international gaming marketing strategy, investment priorities, and growth planning. Develop financial models, market frameworks, and recommendations for executive decision-making.

USUnited StatesCACalifornia
$126,800 – $234,580 / year
HybridFull-timeSeniorEnglish RequiredChief Marketing Officer

Description

  • Work with international marketing, strategy, finance, analytics, business development, product marketing, and regional teams to assess growth priorities, investments, partnerships, and market opportunities.
  • Turn open-ended business questions into analytical plans and clear leadership recommendations.
  • Prepare executive narratives and materials that explain trade-offs, assumptions, risks, and proposed actions.
  • Analyze global markets, audience segments, cultural factors, competitors, and industry trends to find international growth opportunities.
  • Estimate market opportunities through TAM/SAM/SOM, segmentation, and scenario analysis to guide priorities and resource allocation.
  • Develop financial models, forecasts, and investment cases with the Director of International Growth, Finance, and cross-functional partners.
  • Apply financial and strategic analysis to marketing plans and investment decisions.
  • Establish consistent methods for prioritizing markets, weighing trade-offs, allocating resources, and making investment decisions.
  • Create global and rapid-response marketing plans that balance consistency across markets with local flexibility.
  • Develop operating models to determine what to expand, refine, or discontinue across international markets.

Requirements

  • At least 10 years of experience in strategy, analytics, marketing planning, business operations, finance, consulting, or a related field.
  • At least 3 years of management experience.
  • Experience turning complex data and unclear business questions into structured recommendations for senior stakeholders.
  • Demonstrated ability to work across Marketing, Finance, Analytics, Business Development, Product, and regional teams.
  • Bachelor’s degree in Business, Economics, Marketing, Finance, or a related field, or equivalent practical experience.
  • Strong skills in financial modeling, forecasting, quantitative analysis, and business case development.
  • Strong executive communication, storytelling, and data visualization skills.
  • Experience in gaming, entertainment, technology, digital commerce, or management consulting.
  • Familiarity with international markets, regional consumer behavior, cultural insights, or global go-to-market planning.
  • Experience with marketing analytics, audience segmentation, campaign measurement, and performance learning.
  • Exposure to digital commerce, platform ecosystems, payments, or fintech models.
  • Advanced proficiency with Excel, Sheets, business intelligence or data visualization tools, and presentation and storytelling tools.

Benefits

  • Medical, dental, vision, health savings or reimbursement accounts, healthcare and dependent care spending accounts, life and AD&D insurance, and disability insurance.
  • 401(k) plan with company match.
  • Tuition reimbursement.
  • Charitable donation matching.
  • Paid holidays and vacation.
  • Paid sick time.
  • Floating holidays.
  • Compassion and bereavement leave.
  • Parental leave.
  • Mental health and wellbeing programs.
  • Fitness programs.
  • Free and discounted games.
  • Optional benefits, including supplemental life and disability insurance, legal services, identity protection, and rental insurance.
  • Relocation assistance may be available if the company requires relocation for the role.
  • Incentive compensation may be available but is not guaranteed.

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