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12th Tribe
12th Tribe
11 – 50 Darbuotojai
Elektroninė prekybaMadaMažmeninė prekyba
12th Tribe is a Los Angeles-based fashion and e-commerce brand founded in 2015. The company creates clothing shaped by styling and trend-led ideas, helping customers express confidence and stand out in everyday life. Its work spans fashion, online commerce, and retail, with a team of 11–50 employees.
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Director of Ecommerce and Customer Experience

Lead 12th Tribe’s Shopify commerce, site merchandising, and customer service operations. Connect digital channels, marketing, loyalty, and affiliate programs to grow revenue.

USJungtinės ValstijosCAKalifornija
130 000 $ – 160 000 $ / metai
HibridinisVisas etatasVadovasPrivaloma Kalba: anglųElektroninė prekyba

Aprašymas

  • Oversee 12th Tribe’s ecommerce technology, site experience, and customer service operations.
  • Set the web development roadmap and lead A/B testing, quality assurance, the ecommerce tech stack, and SEO/GEO strategy.
  • Manage web development and SEO/GEO agency priorities, hours, delivery, and performance metrics.
  • Identify, launch, and scale platforms and programs with measurable return on investment.
  • Lead project management, standard operating procedures, accountability, and cross-functional initiatives.
  • Manage projects in Asana or a similar project management tool.
  • Meet tight deadlines as part of an integrated go-to-market strategy.
  • Manage the homepage, navigation, category structure, and site search; use data to guide product placement and creative updates.
  • Identify product launches, restocks, and promotions for the buying team.
  • Report weekly digital performance metrics for products, collections, and categories.
  • Align the web store, mobile app, and digital sales channels with the integrated marketing calendar.
  • Lead customer service training on the brand and improve efficiency through automation.
  • Increase upselling, order recovery, and other sales opportunities in customer service.
  • Launch and manage the loyalty program planned for 2027.
  • Manage the affiliate platform and discounts with the Head of Influencer & Community.
  • Provide dotted-line leadership to the Senior Ecommerce Manager and Customer Service Manager.

Reikalavimai

  • Bring at least eight years of leadership experience in ecommerce, digital, or customer experience.
  • Have hands-on, advanced knowledge of Shopify, Triple Whale, Tapcart, TikTok Shop, Meta Checkout, and Gorgias; all are required.
  • Demonstrate strong project management skills; Asana or a comparable tool is preferred.
  • Show a track record leading technical functions such as web development and SEO/GEO alongside customer-facing teams.
  • Bring strong site merchandising instincts and collaborate effectively with buying and marketing teams.
  • Have experience managing agencies and holding partners accountable for hours, priorities, and performance metrics.
  • Be comfortable working directly in core platforms every day.
  • Use Claude daily for planning, analysis, copy, procedures, dashboards, reports, Projects, connectors, file analysis, and artifacts.
  • Use AI for bulk product data tasks—including copy, tags, attributes, SEO, and collection rules—and quality-check the results before publishing.
  • Use AI to write Liquid, CSS, scripts, or spreadsheet logic.
  • Build reusable templates and automations for recurring work.
  • Use AI image and design tools to create on-brand site assets.
  • Recognize AI limitations and verify brand nuance, product data, and numerical accuracy.

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