Titan Brands — азық-түлік пен сусындар, денсаулық сақтау және логистика салаларында брендтерді басқаратын тұтыну тауарлары компаниясы. Компания өнімдерді сатып алу, тұтынушыға тікелей электрондық коммерция, клиенттерге қызмет көрсету, жаһандық логистика және Америка Құрама Штаттарының аумағындағы тарату орталықтарын біріктіріп, қолжетімділік пен өнімге қол жеткізу маңызды нарықтардағы тұтынушыларға тауар жеткізеді. Компания көп брендті операцияларын қолдайтын сауда, жеткізу тізбегі, тарату және клиенттерге бағдарланған командаларды қоса алғанда, әртүрлі бағыттар бойынша қызметкерлерді жұмысқа қабылдайды.
Senior Email Marketing Specialist – Titan Brands (Hybrid)
Senior Email Marketing Specialist at Titan Brands, leading email and SMS campaigns across its brand portfolio. The role covers lifecycle automation, audience segmentation, launch quality assurance, and performance optimization.
Сипаттама
- Launch Klaviyo email and Attentive SMS campaigns, overseeing content, personalization, links, tracking, audiences, and scheduling
- Develop and maintain automated welcome, abandonment, post-purchase, cross-sell, win-back, and re-engagement journeys
- Build customer segments based on engagement, purchase history, product or category interest, lifecycle stage, and other behavioral signals
- Edit email templates with HTML and CSS, resolve common rendering problems, and support responsive designs
- Lead pre-launch QA covering content, imagery, links, tracking, rendering, mobile usability, personalization, exclusions, suppressions, journey logic, and compliance
- Coordinate briefs, creative assets, approvals, calendars, and deadlines across marketing, brand, creative, merchandising, and ecommerce teams
- Support consent processes, list hygiene, deliverability, SMS compliance, and data accuracy
- Keep campaign documentation, naming standards, QA checklists, templates, and reporting trackers up to date
- Conduct email and SMS experiments, record outcomes, and apply findings to content, audiences, timing, and customer experience
- Track campaign and journey results, including engagement, conversion, attributed revenue, and revenue per recipient
- Translate performance findings into actionable recommendations
- Contribute to contact strategy, lifecycle roadmaps, segmentation, testing priorities, and revenue planning
Талаптар
- At least two years of experience in email, SMS, lifecycle, CRM, or digital marketing
- Experience creating campaigns, automations, segments, tests, and reports in an email or SMS marketing platform
- Working knowledge of HTML and CSS for basic template updates and troubleshooting common email rendering issues
- Understanding of email, SMS, and ecommerce metrics, with the ability to turn results into useful insights and next steps
- Ability to manage campaigns from brief through launch, balance competing deadlines, and identify risks early in a fast-paced setting
- Strong attention to detail and a consistent approach to QA, audience selection, tracking, and deployment
- Strong writing ability and sound judgment regarding the customer experience
- Ability to collaborate effectively with creative and business partners
Артықшылықтар
- Full-time employment
- Hybrid work arrangement