Titan Brands एक उपभोक्ता वस्तु कंपनी है, जो खाद्य और पेय पदार्थ, स्वास्थ्य सेवा तथा लॉजिस्टिक्स के क्षेत्र में विभिन्न ब्रांड संचालित करती है। इसका व्यवसाय उत्पादों की सोर्सिंग, सीधे उपभोक्ताओं तक ई-कॉमर्स, ग्राहक सेवा, वैश्विक लॉजिस्टिक्स और पूरे संयुक्त राज्य अमेरिका में वितरण केंद्रों को जोड़कर उन बाजारों में ग्राहकों तक उत्पाद पहुँचाता है जहाँ किफ़ायती कीमत और उपलब्धता महत्वपूर्ण हैं। कंपनी अपने बहु-ब्रांड संचालन को समर्थन देने वाले विभिन्न कार्यों में नियुक्तियाँ करती है, जिनमें कॉमर्स, सप्लाई चेन, वितरण और ग्राहक-केंद्रित टीमें शामिल हैं।
Senior Email Marketing Specialist – Titan Brands (Hybrid)
Senior Email Marketing Specialist at Titan Brands, leading email and SMS campaigns across its brand portfolio. The role covers lifecycle automation, audience segmentation, launch quality assurance, and performance optimization.
विवरण
- Launch Klaviyo email and Attentive SMS campaigns, overseeing content, personalization, links, tracking, audiences, and scheduling
- Develop and maintain automated welcome, abandonment, post-purchase, cross-sell, win-back, and re-engagement journeys
- Build customer segments based on engagement, purchase history, product or category interest, lifecycle stage, and other behavioral signals
- Edit email templates with HTML and CSS, resolve common rendering problems, and support responsive designs
- Lead pre-launch QA covering content, imagery, links, tracking, rendering, mobile usability, personalization, exclusions, suppressions, journey logic, and compliance
- Coordinate briefs, creative assets, approvals, calendars, and deadlines across marketing, brand, creative, merchandising, and ecommerce teams
- Support consent processes, list hygiene, deliverability, SMS compliance, and data accuracy
- Keep campaign documentation, naming standards, QA checklists, templates, and reporting trackers up to date
- Conduct email and SMS experiments, record outcomes, and apply findings to content, audiences, timing, and customer experience
- Track campaign and journey results, including engagement, conversion, attributed revenue, and revenue per recipient
- Translate performance findings into actionable recommendations
- Contribute to contact strategy, lifecycle roadmaps, segmentation, testing priorities, and revenue planning
आवश्यकताएँ
- At least two years of experience in email, SMS, lifecycle, CRM, or digital marketing
- Experience creating campaigns, automations, segments, tests, and reports in an email or SMS marketing platform
- Working knowledge of HTML and CSS for basic template updates and troubleshooting common email rendering issues
- Understanding of email, SMS, and ecommerce metrics, with the ability to turn results into useful insights and next steps
- Ability to manage campaigns from brief through launch, balance competing deadlines, and identify risks early in a fast-paced setting
- Strong attention to detail and a consistent approach to QA, audience selection, tracking, and deployment
- Strong writing ability and sound judgment regarding the customer experience
- Ability to collaborate effectively with creative and business partners
लाभ
- Full-time employment
- Hybrid work arrangement