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Visa
Visa
BankingFinanceFintech
Visa is a global payments technology company serving consumers, merchants, financial institutions, and governments through its electronic payments network. Its platform supports credit, debit, and prepaid transactions, alongside payment processing, fraud prevention, security, analytics, and other services for consumers and businesses. Visa also develops emerging payment solutions, including AI-enabled commerce initiatives, and supports financial inclusion through the Visa Foundation.
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Visa Senior Director, Marketing Services Strategy - San Francisco Hybrid

Lead Visa’s North America marketing strategy function, shaping lifecycle growth frameworks and scalable client solutions across the global payments network.

USUnited StatesCACalifornia
$176,500 – $332,300 / year
HybridFull-timeSeniorEnglish RequiredChief Marketing Officer

Description

  • Direct the Payments Lifecycle Marketing Strategy team and shape its approach across the complete cardholder and payment relationship lifecycle.
  • Create frameworks, advisory methods, talent capabilities, and scalable solutions that help clients acquire, activate, engage, retain, and grow customers.
  • Establish priorities, operating cadences, quality benchmarks, advisory standards, and performance measures for marketing strategy disciplines.
  • Develop strategy frameworks, strategic narratives, client discovery methods, go-to-market plans, and repeatable offerings.
  • Build and oversee senior strategist teams spanning audience, lifecycle, brand, experiential, and sponsorship marketing.
  • Develop strategic toolkits covering audience and customer frameworks, positioning, journey mapping, sponsorship and experiential planning, messaging architecture, measurement, and optimization.
  • Work with Sales and Marketing Services Business Development on opportunities, discovery sessions, proposals, RFPs, and executive presentations.
  • Apply Visa insights, transaction intelligence, research, and measurement capabilities to client recommendations.
  • Turn strategy into integrated solutions that are actionable, measurable, and commercially sound.
  • Expand the commercial reach of marketing strategy capabilities through value propositions, pricing contributions, delivery models, sales enablement, case studies, packaged offerings, guidance, and training.
  • Cultivate proactive, strategy-led client relationships that support retained engagements, revenue growth, margin improvement, and long-term expansion.
  • Track developments across markets, consumers, technology, payments, and competitors.
  • Produce executive briefings, recommendations, business cases, performance reports, and thought leadership.
  • Recruit, mentor, and advance marketing strategy professionals.

Requirements

  • At least 12 years of relevant experience with a Bachelor’s degree, 10 years with an Advanced degree, or 5 years with a PhD.
  • Background in marketing strategy, audience or customer strategy, lifecycle marketing, brand, experiential or sponsorship marketing, customer engagement, consulting, financial services, payments, or related commercial marketing fields.
  • Demonstrated ability to develop and present strategic recommendations to senior internal and external stakeholders.
  • Ability to navigate complex matrixed organizations and lead cross-functional teams.
  • Preferred qualifications include 15 or more years of relevant experience with a Bachelor’s degree or 12 or more years with an Advanced degree.
  • Experience leading strategy teams, advisory practices, or marketing functions centered on customer and commercial growth.
  • Strong knowledge of the payments ecosystem.
  • Expertise in at least one core marketing strategy discipline.
  • Experience creating integrated marketing frameworks, audience and customer strategies, brand strategies, customer journey approaches, experiential and sponsorship plans, messaging architectures, measurement frameworks, and optimization roadmaps.
  • Experience developing data-driven marketing programs using audience insights, behavioral signals, personalization, experimentation, marketing technology, campaign analytics, and ROI measurement.
  • Record of building, selling, scaling, or managing revenue-generating marketing solutions, advisory services, packaged offerings, or client-facing capabilities.
  • Financial proficiency covering business cases, pricing, margin management, pipeline oversight, forecasting, annual planning, or P&L responsibility.
  • Strong executive communication, storytelling, facilitation, and presentation capabilities.
  • Experience collaborating with creative, media, analytics, marketing technology, agency, consulting, product, legal, finance, and delivery teams.
  • Ability to create new approaches in ambiguous or emerging opportunity areas.
  • Demonstrated experience leading and developing people.
  • Willingness to travel approximately 5–10% of the time.

Benefits

  • Eligibility for bonus compensation
  • Eligibility for equity awards
  • Medical coverage
  • Dental coverage
  • Vision coverage
  • 401(k) plan
  • FSA/HSA options
  • Life insurance
  • Paid time off
  • Wellness program
  • Hybrid work arrangement