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Gravity Global
Gravity Global
501 – 1,000 Employees
ConsultingMarketingMedia
Gravity Global is a brand-to-demand marketing agency working with innovative companies to turn brand attention into measurable growth. Its multidisciplinary team combines creative strategy with media, digital design, user experience optimization, public relations, and performance marketing. The agency develops brand identities and digital experiences designed to strengthen customer engagement across a range of industries. As a marketing, media, and consulting employer with a team of 501–1,000 people, Gravity Global offers opportunities for professionals interested in integrated brand and demand-generation work.
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Social Media Director - Hybrid, United Kingdom

Lead regional social media strategy, governance, and teams at Gravity Global, a global marketing consultancy. Drive integrated campaigns, client growth, innovation, and measurable performance.

GBUnited KingdomHybridFull-timeLeadEnglish RequiredSocial Media Manager

Description

  • Translate Gravity Global’s global social media vision into regional, market, or divisional strategies aligned with client goals and business priorities
  • Set annual social media plans, priorities, and measures of success
  • Define strategic direction for channels, audiences, content approaches, and engagement models
  • Provide senior guidance on campaign planning, channel investment, and social media integration
  • Lead the implementation of frameworks, playbooks, workflows, and standards
  • Own governance for approvals, compliance, reporting, escalation, and brand protection
  • Oversee operational delivery across social media teams
  • Address delivery, capacity, and quality issues while escalating significant risks
  • Promote consistent use of social platforms, publishing tools, analytics systems, and performance processes
  • Lead, develop, and support social media managers and specialist contributors
  • Set clear expectations for accountability, performance, conduct, and decision-making
  • Build team capability through coaching, mentoring, performance management, and structured development
  • Support workforce planning, resource allocation, and organisational design
  • Serve as a senior client partner, providing strategic counsel and trusted advice
  • Identify account growth opportunities and support commercial planning
  • Contribute to new business opportunities, proposals, and pitches
  • Link client reporting and reviews to KPIs, business priorities, and recommendations
  • Lead collaboration with PR, Paid Media, Creative, Analytics, Client Services, and other functions
  • Coordinate campaign plans, creative outputs, reporting, and audience strategies
  • Strengthen strategic thinking, content planning, campaign execution, and optimisation
  • Create performance measurement frameworks and use data and audience insight to inform decisions
  • Advance innovation in platforms, content formats, tools, automation, and AI
  • Promote testing, learning, and the adoption of best practices
  • Contribute thought leadership that strengthens the social media practice

Requirements

  • At least 10 years of experience in marketing, communications, social media, or digital marketing
  • Six to eight years of experience in social media leadership roles
  • Demonstrated experience managing multi-team social media structures and leading senior managers or comparable roles
  • Proven ability to turn strategic direction into operational plans, governance, and high-quality delivery across multiple clients, markets, or business areas
  • Extensive experience leading complex, multi-platform social media programmes and integrated campaigns
  • Experience collaborating with Paid Media, Creative, Analytics, PR, Client Services, and related disciplines
  • Experience supporting budget stewardship, annual planning, performance management, and commercial decisions within a social media function
  • Strong strategic leadership and social media planning skills across channels, audiences, and campaign objectives
  • Advanced knowledge of major social platforms, content formats, audience engagement, and performance measurement
  • Strong operational leadership, including governance, prioritisation, workflow management, and quality control
  • Strong people management, coaching, and team development capabilities across complex structures
  • Commercial judgement when balancing client impact, team capacity, delivery quality, and budget considerations
  • Strong communication, presentation, and stakeholder management skills with senior clients and internal audiences
  • Ability to interpret data and performance insights and convert them into clear strategic action
  • Experience leading regional or multi-market social media programmes is desirable

Benefits

  • Competitive compensation aligned with local market practices
  • Continuous performance management with regular feedback and coaching
  • Collaboration with a cross-functional global team
  • Ongoing training and learning programmes
  • Flexible working arrangements
  • Generous paid time off
  • Social and team-building events
  • Recognition for length of service and life milestones
  • Gravity Gratitude “kudos” recognition programme
  • Family-friendly policies, including parental leave
  • Access to wellbeing resources
  • Employee resource groups focused on wellbeing, sustainability, and culture
  • A supportive, inclusive, and rewarding work environment
  • Opportunities for career growth and development

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