Arbor Education
Arbor Education
Arbor Education develops education technology for schools, using a Management Information System (MIS) to simplify administrative work, improve collaboration, and support better school processes and educational outcomes. Founded in 2011, the company serves more than 5,000 schools through a team that includes former teachers, education technology engineers, and other education specialists. Its work focuses on practical innovation for the education sector, with attention to the experience of teachers and students and a stated commitment to diversity and inclusion.

Brand Manager, Content

Create multi-channel content for Arbor Education’s school management software, strengthening brand trust and search visibility. Use data-led campaigns and AI workflows to support demand generation.

Description

  • Create and publish content for blogs, case studies, gated assets, white papers, email, and social channels.
  • Turn customer interviews and internal expertise into authoritative copy.
  • Contribute to flagship content programs and campaigns across Arbor School Management Suite brands.
  • Adapt long-form assets into short-form marketing content.
  • Work with Demand Generation on gated content, launch schedules, and nurture campaigns.
  • Partner with Product Marketing to align product messaging with buyer personas.
  • Develop on-brand visual assets with Canva and AI tools.
  • Manage publishing across Arbor suite websites, including blog and landing page updates.
  • Plan and manage organic LinkedIn posts and engagement.
  • Apply SEO and AI Engine Optimisation practices, tracking visibility and AI referral growth.
  • Share content on the Arbor Community platform.
  • Uphold brand guidelines and maintain asset libraries.
  • Help deliver print and event materials, coordinating with suppliers.
  • Report on leads, webinar attendance, asset downloads, website sessions, and AI-driven referrals.
  • Build AI-assisted workflows into day-to-day content production.
  • Manage freelancer and agency support, including briefs and quality checks.

Requirements

  • Strong B2B writing skills, producing engaging long- and short-form content to high editorial standards.
  • SaaS or EdTech experience is preferred.
  • Practical experience using a content management system.
  • Experience managing organic LinkedIn activity.
  • Knowledge of core SEO and AI Engine Optimisation principles.
  • Demonstrated ability to create content that supports lead generation, gated content strategies, and nurture journeys.
  • Active use of AI tools such as Claude and Gemini.
  • Comfort interpreting sales funnels and content performance metrics.
  • Experience creating reports in HubSpot.
  • A sharp visual eye and ability to follow brand guidelines.
  • Experience briefing design teams effectively.
  • Ability to manage concurrent campaigns, channel operations, and ad hoc requests.
  • Understanding of complex B2B buying cycles, multiple buyer personas, and brand equity.
  • Experience with Canva, Claude, Gemini, GA4, and HubSpot.

Benefits

  • Wellbeing team and initiatives, including mindfulness sessions, lunch-and-learns, manager training, and mental health first aid training.
  • 32 days of annual leave plus bank holidays.
  • Life assurance equal to three times annual salary.
  • Wellness package with 24/7 virtual GP access, mental health support, counselling, and personalised health checks.
  • Private dental insurance through Bupa.
  • Scottish Widows salary sacrifice pension.
  • Enhanced leave: 20 weeks’ full pay for maternity and adoption, and 6 weeks’ full pay for paternity.
  • Five complimentary maternity coaching sessions to support the return to work.
  • Access to Calm and Bippit financial wellbeing coaching.
  • Flexible working.
  • Social committees and team, office, and company-wide events.
  • Dedicated budget for professional development training.
  • One paid day each year to volunteer with a charity of your choice.

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