Arbor Education
Arbor Education
Arbor Education स्कूलों के लिए शिक्षा प्रौद्योगिकी विकसित करता है। इसका मैनेजमेंट इन्फॉर्मेशन सिस्टम (MIS) प्रशासनिक कार्यों को सरल बनाने, सहयोग बेहतर करने और स्कूल की प्रक्रियाओं व शैक्षिक परिणामों को मजबूत बनाने में मदद करता है। 2011 में स्थापित यह कंपनी 5,000 से अधिक स्कूलों को सेवाएँ देती है। इसकी टीम में पूर्व शिक्षक, शिक्षा प्रौद्योगिकी इंजीनियर और शिक्षा क्षेत्र के अन्य विशेषज्ञ शामिल हैं। कंपनी का कार्य शिक्षा क्षेत्र में व्यावहारिक नवाचार पर केंद्रित है और शिक्षकों व विद्यार्थियों के अनुभव के साथ विविधता और समावेशन के प्रति अपनी प्रतिबद्धता पर ध्यान देता है।

Brand Manager, Content

Create multi-channel content for Arbor Education’s school management software, strengthening brand trust and search visibility. Use data-led campaigns and AI workflows to support demand generation.

विवरण

  • Create and publish content for blogs, case studies, gated assets, white papers, email, and social channels.
  • Turn customer interviews and internal expertise into authoritative copy.
  • Contribute to flagship content programs and campaigns across Arbor School Management Suite brands.
  • Adapt long-form assets into short-form marketing content.
  • Work with Demand Generation on gated content, launch schedules, and nurture campaigns.
  • Partner with Product Marketing to align product messaging with buyer personas.
  • Develop on-brand visual assets with Canva and AI tools.
  • Manage publishing across Arbor suite websites, including blog and landing page updates.
  • Plan and manage organic LinkedIn posts and engagement.
  • Apply SEO and AI Engine Optimisation practices, tracking visibility and AI referral growth.
  • Share content on the Arbor Community platform.
  • Uphold brand guidelines and maintain asset libraries.
  • Help deliver print and event materials, coordinating with suppliers.
  • Report on leads, webinar attendance, asset downloads, website sessions, and AI-driven referrals.
  • Build AI-assisted workflows into day-to-day content production.
  • Manage freelancer and agency support, including briefs and quality checks.

आवश्यकताएँ

  • Strong B2B writing skills, producing engaging long- and short-form content to high editorial standards.
  • SaaS or EdTech experience is preferred.
  • Practical experience using a content management system.
  • Experience managing organic LinkedIn activity.
  • Knowledge of core SEO and AI Engine Optimisation principles.
  • Demonstrated ability to create content that supports lead generation, gated content strategies, and nurture journeys.
  • Active use of AI tools such as Claude and Gemini.
  • Comfort interpreting sales funnels and content performance metrics.
  • Experience creating reports in HubSpot.
  • A sharp visual eye and ability to follow brand guidelines.
  • Experience briefing design teams effectively.
  • Ability to manage concurrent campaigns, channel operations, and ad hoc requests.
  • Understanding of complex B2B buying cycles, multiple buyer personas, and brand equity.
  • Experience with Canva, Claude, Gemini, GA4, and HubSpot.

लाभ

  • Wellbeing team and initiatives, including mindfulness sessions, lunch-and-learns, manager training, and mental health first aid training.
  • 32 days of annual leave plus bank holidays.
  • Life assurance equal to three times annual salary.
  • Wellness package with 24/7 virtual GP access, mental health support, counselling, and personalised health checks.
  • Private dental insurance through Bupa.
  • Scottish Widows salary sacrifice pension.
  • Enhanced leave: 20 weeks’ full pay for maternity and adoption, and 6 weeks’ full pay for paternity.
  • Five complimentary maternity coaching sessions to support the return to work.
  • Access to Calm and Bippit financial wellbeing coaching.
  • Flexible working.
  • Social committees and team, office, and company-wide events.
  • Dedicated budget for professional development training.
  • One paid day each year to volunteer with a charity of your choice.

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