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321 The Agency
321 The Agency
11 – 50 Employees
MarketingMedia
321 The Agency is a marketing and media agency that helps brands build lasting relevance through storytelling, social engagement, and strategic campaign work. Its services span strategy, insights and research, brand creation, and campaign activation across digital and traditional media. The agency focuses on creating sustained connections with audiences beyond an individual campaign, working with technology partners to improve brand experiences and deliver targeted content across the digital ecosystem.
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Remote Director of Technology, AI

Lead CRM, AI, data, integrations, and security for 321 The Agency, a full-funnel creative agency serving regulated industries. Own the technology roadmap while managing the technology department and its operational standards.

USUnited StatesFLFlorida
$100,000 / year
RemoteFull-timeLeadEnglish RequiredArtificial Intelligence
BigQueryCloudJavaScriptPythonSQL

Description

  • Lead and develop the Technology department, including CRM and MarTech engineers, integration specialists, and systems administrators
  • Direct the agency technology roadmap, aligning platform investments with client delivery, growth, and operational efficiency
  • Define standards for implementation, quality assurance, documentation, change management, and support
  • Run one-on-ones and performance reviews, provide technical coaching, and strengthen team capabilities
  • Act as the escalation point for outages, integration failures, data problems, and complex technical issues
  • Manage internal collaboration, project management, identity, file storage, and communications platforms
  • Administer access, single sign-on, device policies, provisioning, and offboarding for the remote workforce
  • Create information security, backup, and incident response processes
  • Ensure agency and client systems satisfy applicable privacy and compliance obligations
  • Oversee technology vendors, licenses, contracts, and spending while assessing build-versus-buy options
  • Establish architecture and governance standards for HighLevel, Salesforce, Salesforce Marketing Cloud, and HubSpot programs
  • Oversee CRM, advertising, website, call-tracking, payment, and third-party integrations through APIs, webhooks, and middleware
  • Standardize snapshots, templates, naming conventions, tagging practices, and data hygiene
  • Lead client onboarding and CRM migration discovery, including data mapping, cleansing, and cutover preparation
  • Evaluate complex implementations for scalability, reliability, and maintainability
  • Drive AI adoption across operations, reporting, CRM personalization, conversational AI, and workflow automation
  • Assess and deploy AI tools and large language model solutions
  • Develop internal automations and AI-supported workflows
  • Own conversion tracking, Google Tag Manager, GA4, server-side tracking, offline conversion imports, data pipelines, and reporting infrastructure
  • Work with marketing leadership on lead tracking, cost-per-lead reporting, and audience syndication
  • Maintain client dashboard environments in Looker Studio, Power BI, or comparable platforms
  • Define and monitor data quality standards
  • Act as the senior technology advisor in client strategy meetings, QBRs, and new business presentations
  • Provide technology recommendations, solution architecture, and implementation estimates for proposals and RFPs
  • Coordinate shared client and platform requirements with 321 AIM
  • Find opportunities to turn repeatable technology solutions into products

Requirements

  • Bring at least eight years of experience in technology, MarTech, or systems roles
  • Demonstrate strong expertise in CRM architecture, integrations, and data infrastructure
  • Prior agency experience is strongly preferred
  • Have two to three or more years leading a department, team, or senior function with direct reports
  • Hands-on experience designing and governing HighLevel CRM and marketing automation programs is strongly preferred
  • Experience with Salesforce, Salesforce Marketing Cloud, or HubSpot is valuable
  • Bring advanced experience with APIs, webhooks, and middleware platforms such as Zapier, Make, or n8n
  • Demonstrate strong command of conversion measurement infrastructure, including Google Tag Manager, GA4, server-side tracking, and offline conversion imports
  • Understand data pipelines, data warehousing, and reporting platforms such as BigQuery, Looker Studio, or Power BI
  • Have experience administering cloud business systems, identity and access management, and security for remote teams
  • Working knowledge of HIPAA, TCPA, A2P 10DLC, CAN-SPAM, GDPR, and CCPA
  • Have practical experience deploying AI tools and LLM-based workflows with sound data privacy judgment
  • Scripting or development skills in JavaScript, Python, SQL, or a comparable language are a strong advantage
  • Communicate clearly and effectively
  • Organize work well and prioritize competing demands
  • Relevant platform certifications are advantageous
  • Hold a bachelor's degree in Computer Science, Information Systems, Marketing Technology, or a related field, or demonstrate equivalent experience

Benefits

  • Work fully remotely
  • Use flexible scheduling with designated core collaboration hours
  • Receive paid time off and agency-observed holidays
  • Access a professional development and platform or tool budget
  • Join a collaborative, AI-focused team that encourages innovation and continuous learning
  • Help build and lead the technology foundation of a high-growth agency
  • Be eligible for a performance bonus at the director level

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