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Fannie Mae
Fannie Mae
5,001 – 10,000 Employees
H1B Visa SponsorB2BFinanceReal Estate
Fannie Mae is a government-sponsored enterprise operating at the intersection of finance and real estate. It supports the U.S. housing finance system by purchasing mortgages from lenders, pooling them into mortgage-backed securities, and helping connect lenders with capital markets investors. Through this work, Fannie Mae provides liquidity for home purchase and rental housing markets while supporting broader housing affordability and market stability. Its large, multidisciplinary organization offers opportunities to contribute to business-to-business financial services and the infrastructure behind residential real estate finance.
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Digital Marketing Director, Marketing Automation and Channel Operations

Lead Fannie Mae’s marketing automation and demand-generation operations, including martech strategy, channel management, and customer journey orchestration. Build a high-performing digital team and advance data-driven marketing capabilities across the organization.

USUnited StatesVAVirginia
$175,000 – $239,000 / year
HybridFull-timeLeadEnglish RequiredDigital Marketing
CloudDrupal

Description

  • Modernize the channel management organization by establishing demand-generation capabilities, processes, governance, and operating practices
  • Create channel strategies for marketing automation, journey orchestration, campaign operations, personalization, testing, and performance improvement
  • Build and manage demand-generation operations spanning campaign orchestration, audience activation, nurture programs, customer journeys, measurement, testing, and optimization
  • Set the strategy, roadmap, governance, adoption plan, and optimization priorities for marketing technology, including Salesforce Marketing Cloud
  • Assess capability gaps and recommend technology, process, or data improvements that strengthen marketing performance and operational efficiency
  • Expand marketing automation adoption and advance always-on, data-informed customer journeys
  • Present the measurable business value of digital initiatives to stakeholders and partners
  • Direct governance, publishing, releases, quality, performance, and continuous improvement for the website, email, SEO/AEO, and learning management system
  • Establish scalable operating models, processes, roles, workflows, governance, and capabilities for demand-generation programs
  • Streamline campaign operations by reducing manual effort, shortening cycle times, increasing reuse, and automating repeatable work
  • Promote responsible use of automation and artificial intelligence in campaign development, personalization, testing, optimization, and channel operations
  • Partner with business, marketing, technology, Data and Analytics, Digital Experience, and Segment Marketing teams
  • Define the audience data, behavioral signals, triggers, identity, measurement, and decisioning needed for personalized customer journeys
  • Lead the transition of the channel management team into a demand-generation operations and marketing automation organization
  • Develop team members, set performance expectations, and manage vendor, partner, and contract relationships

Requirements

  • At least 8 years of experience managing digital marketing channels and transforming digital solutions through marketing technology
  • At least 5 years of experience building or leading demand-generation or lifecycle marketing teams using marketing automation
  • Demonstrated success building and leading digital marketing teams while delivering large, cross-functional initiatives with multiple complex workstreams
  • Deep knowledge of modern martech ecosystems, including marketing automation, CMS, CRM and customer data, analytics, identity and audience management, personalization, integrations, and cross-channel lifecycle strategy
  • Experience working with email, SMS, in-app messaging, on-site messaging, and learning management platforms such as Docebo
  • Ability to convert business and marketing strategies into technology, data, process, and operating-model requirements
  • Strong understanding of data-driven decision-making, testing approaches, and measurement frameworks
  • Excellent communication, stakeholder-influence, and organizational leadership abilities
  • Bachelor’s degree or equivalent professional experience
  • Curiosity and adaptability when learning and responsibly applying emerging technologies, including artificial intelligence
  • Master’s degree preferred
  • At least 5 years of experience with marketing automation platforms such as Acquia, Drupal, Google Analytics Suite, and Salesforce Marketing Cloud
  • Familiarity with Agile methods and contemporary digital development practices
  • Demonstrated ability to create and execute website or digital-solution strategies that increase sales and strengthen customer relationships
  • Experience in financial services or another complex, regulated industry

Benefits

  • Eligibility for Fannie Mae’s incentive program
  • Health benefit programs
  • Life benefit programs
  • Voluntary lifestyle benefit options
  • Additional benefits and perks supporting physical, mental, emotional, and financial well-being
  • Flexible Flex work arrangement
  • Reasonable accommodations for qualified individuals with disabilities

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