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IPG
IPG
1,001 – 5,000 Employees
B2BeCommerceManufacturing
IPG makes and supplies adhesive tapes, packaging films, protective packaging, and automated packaging machinery for business customers. Its products span carton-sealing tapes, industrial tapes, stretch and shrink films, protective cushioning and mailers, as well as case sealers, palletizers, and tape heads. The company serves e-commerce fulfillment, manufacturing, construction, aerospace, and other industrial sectors.
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CRM Manager, Hybrid — Sarasota, Florida

Lead CRM strategy, governance, and optimisation for a sales organisation. Drive Microsoft Dynamics adoption, data quality, reporting, training, and ongoing improvements.

USUnited StatesFLFloridaHybridFull-timeMiddleSeniorEnglish RequiredCustomer SuccessCustomer Success Manager

Description

  • Own CRM strategy and governance, setting the roadmap and prioritising improvements to support business goals.
  • Act as CRM product owner, guiding workflows, integrations, and platform enhancements.
  • Assess business requirements and develop business cases and budget requests for system improvements.
  • Ensure IT and vendor partners deliver accurate work on schedule.
  • Set and uphold data governance standards for deduplication, validation, and compliance.
  • Develop and deliver CRM training for new starters and ongoing user support.
  • Build and maintain reports and dashboards for sales teams and leadership.
  • Retire reports that no longer serve business needs.
  • Track CRM adoption and data quality across sales teams, escalating engagement or compliance issues and supporting process improvements.
  • Drive continuous improvement by reviewing system usage, training outcomes, and changing business needs.
  • Research CRM enhancements and relevant industry practices.
  • Handle other related duties as assigned by the supervisor.

Requirements

  • Bachelor’s degree in business, marketing, or a related field, or equivalent experience.
  • At least three years of experience in CRM strategy, governance, and optimisation, including cross-functional adoption initiatives.
  • Strong analytical and decision-making abilities, including translating data into strategic recommendations.
  • Proficiency with CRM platforms, preferably Microsoft Dynamics, and reporting tools, preferably Power BI.
  • Excellent communication and facilitation skills to influence teams and lead change.
  • Excellent organisational and time-management skills, with a focus on accountability and continuous improvement.

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