IPG makes and supplies adhesive tapes, packaging films, protective packaging, and automated packaging machinery for business customers. Its products span carton-sealing tapes, industrial tapes, stretch and shrink films, protective cushioning and mailers, as well as case sealers, palletizers, and tape heads. The company serves e-commerce fulfillment, manufacturing, construction, aerospace, and other industrial sectors.
CRM Manager, Hybrid — Sarasota, Florida
Lead CRM strategy, governance, and optimisation for a sales organisation. Drive Microsoft Dynamics adoption, data quality, reporting, training, and ongoing improvements.
Сипаттама
- Own CRM strategy and governance, setting the roadmap and prioritising improvements to support business goals.
- Act as CRM product owner, guiding workflows, integrations, and platform enhancements.
- Assess business requirements and develop business cases and budget requests for system improvements.
- Ensure IT and vendor partners deliver accurate work on schedule.
- Set and uphold data governance standards for deduplication, validation, and compliance.
- Develop and deliver CRM training for new starters and ongoing user support.
- Build and maintain reports and dashboards for sales teams and leadership.
- Retire reports that no longer serve business needs.
- Track CRM adoption and data quality across sales teams, escalating engagement or compliance issues and supporting process improvements.
- Drive continuous improvement by reviewing system usage, training outcomes, and changing business needs.
- Research CRM enhancements and relevant industry practices.
- Handle other related duties as assigned by the supervisor.
Талаптар
- Bachelor’s degree in business, marketing, or a related field, or equivalent experience.
- At least three years of experience in CRM strategy, governance, and optimisation, including cross-functional adoption initiatives.
- Strong analytical and decision-making abilities, including translating data into strategic recommendations.
- Proficiency with CRM platforms, preferably Microsoft Dynamics, and reporting tools, preferably Power BI.
- Excellent communication and facilitation skills to influence teams and lead change.
- Excellent organisational and time-management skills, with a focus on accountability and continuous improvement.