Alfa Laval
Alfa Laval
Alfa Laval develops technologies for heat transfer, separation, and fluid handling, helping organizations address operational challenges across energy, food, water, and marine industries. With a history spanning 140 years, the company combines industrial expertise with a partnership-oriented approach to improve productivity, competitiveness, and resource use. Its work also emphasizes sustainability, with solutions designed to support progress toward the UN Sustainable Development Goals and more efficient use of natural resources.

Channel Sales Manager - Quebec

Lead channel sales for Alfa Laval’s industrial equipment portfolio through Quebec distributors and integrators. Drive growth across food, beverage, pharmaceutical, and other industrial markets.

Description

  • Grow Alfa Laval product and service revenue through assigned distributors and integrators.
  • Manage sales activities for selected Quebec customers and industries.
  • Improve sanitary equipment sales and profitability with integrators serving dairy, food, beverage, pharmaceutical, and home and personal care markets.
  • Act as the primary commercial contact for partners and enable them to sell Alfa Laval solutions.
  • Lead partner business reviews covering performance, pipeline, capabilities, and improvement opportunities.
  • Ensure channel partners follow required sales processes, quoting standards, and guidelines.
  • Develop and maintain new business opportunities within assigned accounts.
  • Support value-based sales messaging, quoting approaches, and opportunity follow-up.
  • Join customer visits to assess end-user needs, identify applications, and communicate Alfa Laval’s value proposition.
  • Promote new technologies, product launches, and strategic business initiatives.
  • Build partner capabilities through technical coaching and commercial support.
  • Maintain CRM usage, partner pipelines, forecasts, opportunity records, metrics, scorecards, and reports.
  • Create and deliver partner sales plans aligned with regional and business-unit strategies.
  • Track partner performance, market developments, competitive conditions, and customer purchasing behavior.
  • Share partner and market insights with Marketing and Product Management.
  • Sell Alfa Laval pumps, valves, heat exchangers, and tank-cleaning products across Canada, with emphasis on food and pharmaceutical markets.
  • Expand profitable business across pharmaceutical, mining, metals, chemical, wastewater, vegetable oil, beverage, and food-processing sectors.
  • Maintain customer relationships and coordinate with Alfa Laval teams to address customer needs and claims.
  • Support business planning and sales actions for customer retention, account development, and prospecting.
  • Identify prospective customers and opportunities as the local regional representative.
  • Manage opportunities from lead through order in the CRM pipeline.
  • Ensure customer inquiries and order-fulfillment expectations are met or surpassed.
  • Travel regularly within the primary territory, with occasional travel elsewhere in Canada or internationally.
  • Follow the required Quality Business System processes and checkpoints.

Requirements

  • A degree in engineering or at least five years of practical technical-sales experience in an industrial B2B environment.
  • At least five years of experience in technical sales and customer service across industrial markets.
  • Knowledge of process equipment; experience with fluid-handling and heat-transfer equipment is an asset.
  • Ability to read drawings, technical documentation, and data sheets.
  • Experience evaluating complex customer specifications, contracts, and commercial terms and conditions.
  • A proactive, detail-focused, service-oriented problem solver who can work independently and collaboratively.
  • Strong verbal and written communication skills.
  • Ability to manage competing priorities and remain organized.
  • Ability to work actively and intensively with regional and remote teams.
  • Proficiency with computers; ERP and CRM experience is a strong asset.
  • Fluency in French and English.
  • Residence in Quebec is required.
  • Willingness to travel 60%, primarily in Quebec at customer request and occasionally across Canada.
  • A valid driver’s license in the province of residence and the ability to travel by air.

Benefits

  • Monthly vehicle allowance of $840.
  • Fuel allowance of $400.
  • Comprehensive benefits package.
  • Professional growth and development opportunities.
  • Target bonus of up to 25% of annual base salary, tied to company performance metrics.

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