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Argano
Argano
1.001 – 5.000 Angajați
ConsultanțăInteligență artificialăÎntreprindere
Argano este o firmă de consultanță în management și transformare digitală, care ajută companiile să își îmbunătățească operațiunile prin strategie de afaceri, consultanță pentru performanță și implementarea tehnologiilor. Serviciile sale acoperă migrarea în cloud, dezvoltarea și asistența aplicațiilor, sistemele ERP și aplicațiile de business, precum și serviciile gestionate. Argano activează și în domeniile inteligenței artificiale generative și agentice, al orchestrării și guvernanței IA, al ingineriei datelor, depozitelor de date și inteligenței de afaceri, ajutând organizațiile să integreze aceste capabilități în fluxurile operaționale de lucru. Compania deservește clienți din sectoarele lanțului de aprovizionare și logisticii, comerțului cu amănuntul și bunurilor de consum, producției, sănătății și științelor vieții, serviciilor financiare și construcțiilor.
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Locurile de muncă ale companiei

Vice President of Demand Generation

Lead Argano’s global Demand Center of Excellence, building its team and operating model. Oversee ABM, campaigns, and marketing-sourced pipeline across enterprise technology practices.

USStatele Unite ale Americii
180.000 $ – 225.000 $ / an
RemoteNormă întreagăLiderLimbă Obligatorie: englezăMarketing de performanță

Descriere

  • Build and lead Argano’s Demand Center of Excellence
  • Set its charter, operating model, team structure, roles, intake, priorities, and service levels
  • Create repeatable campaign frameworks and shared planning practices
  • Hire, coach, and develop campaign, ABM, email, webinar, and content teams
  • Lead integrated campaign strategy and execution across Argano business units
  • Turn offerings, ideal customer profiles, and pipeline plans into annual and quarterly campaigns with lead and pipeline targets
  • Adapt messaging, offers, and content for publisher ecosystems and priority industries
  • Run cross-sell and customer-base expansion campaigns
  • Create and deliver tiered ABM programs for strategic named accounts
  • Coordinate sales, account teams, and BDR/outbound teams on target accounts, plays, and engagement
  • Define intent, engagement, and account-scoring signals
  • Lead email marketing, lifecycle and nurture programs, database health, segmentation, deliverability, testing, and governance
  • Direct webinar and virtual-event strategy, promotion, follow-up, and conversion
  • Set content strategy, editorial plans, funnel-stage mix, and demand-focused asset production
  • Partner on landing pages, forms, and digital conversion journeys
  • Set campaign operations needs for campaign builds, routing, scoring, attribution, and reporting
  • Work with Creative and Events to speed campaign production and link events to pipeline programs
  • Set lead definitions, handoff service levels, follow-up standards, and sales-marketing cadence
  • Own marketing-sourced lead and pipeline targets, with weekly, monthly, and quarterly forecasts and reporting
  • Measure the funnel and improve conversion, velocity, and cost at each stage
  • Shift reporting from activity counts to plan-based measures
  • Manage the demand-generation budget and program mix to drive pipeline returns

Cerințe

  • Bring at least 12 years of B2B marketing experience
  • Have at least 5 years leading demand generation, campaigns, or ABM teams
  • Demonstrate success building a demand function or center of excellence serving multiple business units, practices, or product lines
  • Show accountability for pipeline targets and fluency in funnel metrics, attribution, and marketing-sourced pipeline reporting
  • Bring deep experience in ABM, email and lifecycle marketing, webinars, and content strategy
  • Have working knowledge of marketing automation and CRM platforms such as HubSpot, Marketo, or Salesforce
  • Have working knowledge of ABM and intent platforms and webinar tools
  • Demonstrate exceptional cross-functional leadership with sales, business-unit marketers, operations, creative, and events
  • Bring a player-coach approach
  • Preferred: experience in enterprise software publisher ecosystems
  • Preferred: experience with customer-base, cross-sell, and expansion marketing in a services organization
  • Preferred: experience partnering with or managing a BDR/outbound function
  • Preferred: familiarity with account-planning tools, Plan-on-a-Page or similar planning methods, and Forrester or SiriusDecisions demand frameworks

Beneficii

  • Argano is an equal-opportunity employer
  • The posting refers to a compensation range, bonus, and equity or long-term incentive details but does not provide them

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