Argano
Argano
Argano is a digital transformation and management consulting firm that helps enterprises improve operations through business strategy, performance consulting, and technology implementation. Its services span cloud migration, application development and support, ERP and business applications, and managed services. Argano also works across generative and agentic AI, AI orchestration and governance, data engineering, warehousing, and business intelligence, helping organizations incorporate these capabilities into operational workflows. Its work serves clients in supply chain and logistics, retail and consumer goods, manufacturing, healthcare and life sciences, financial services, and construction.

Vice President of Demand Generation

Lead Argano’s global Demand Center of Excellence, building its team and operating model. Oversee ABM, campaigns, and marketing-sourced pipeline across enterprise technology practices.

Apraksts

  • Build and lead Argano’s Demand Center of Excellence
  • Set its charter, operating model, team structure, roles, intake, priorities, and service levels
  • Create repeatable campaign frameworks and shared planning practices
  • Hire, coach, and develop campaign, ABM, email, webinar, and content teams
  • Lead integrated campaign strategy and execution across Argano business units
  • Turn offerings, ideal customer profiles, and pipeline plans into annual and quarterly campaigns with lead and pipeline targets
  • Adapt messaging, offers, and content for publisher ecosystems and priority industries
  • Run cross-sell and customer-base expansion campaigns
  • Create and deliver tiered ABM programs for strategic named accounts
  • Coordinate sales, account teams, and BDR/outbound teams on target accounts, plays, and engagement
  • Define intent, engagement, and account-scoring signals
  • Lead email marketing, lifecycle and nurture programs, database health, segmentation, deliverability, testing, and governance
  • Direct webinar and virtual-event strategy, promotion, follow-up, and conversion
  • Set content strategy, editorial plans, funnel-stage mix, and demand-focused asset production
  • Partner on landing pages, forms, and digital conversion journeys
  • Set campaign operations needs for campaign builds, routing, scoring, attribution, and reporting
  • Work with Creative and Events to speed campaign production and link events to pipeline programs
  • Set lead definitions, handoff service levels, follow-up standards, and sales-marketing cadence
  • Own marketing-sourced lead and pipeline targets, with weekly, monthly, and quarterly forecasts and reporting
  • Measure the funnel and improve conversion, velocity, and cost at each stage
  • Shift reporting from activity counts to plan-based measures
  • Manage the demand-generation budget and program mix to drive pipeline returns

Prasības

  • Bring at least 12 years of B2B marketing experience
  • Have at least 5 years leading demand generation, campaigns, or ABM teams
  • Demonstrate success building a demand function or center of excellence serving multiple business units, practices, or product lines
  • Show accountability for pipeline targets and fluency in funnel metrics, attribution, and marketing-sourced pipeline reporting
  • Bring deep experience in ABM, email and lifecycle marketing, webinars, and content strategy
  • Have working knowledge of marketing automation and CRM platforms such as HubSpot, Marketo, or Salesforce
  • Have working knowledge of ABM and intent platforms and webinar tools
  • Demonstrate exceptional cross-functional leadership with sales, business-unit marketers, operations, creative, and events
  • Bring a player-coach approach
  • Preferred: experience in enterprise software publisher ecosystems
  • Preferred: experience with customer-base, cross-sell, and expansion marketing in a services organization
  • Preferred: experience partnering with or managing a BDR/outbound function
  • Preferred: familiarity with account-planning tools, Plan-on-a-Page or similar planning methods, and Forrester or SiriusDecisions demand frameworks

Priekšrocības

  • Argano is an equal-opportunity employer
  • The posting refers to a compensation range, bonus, and equity or long-term incentive details but does not provide them

Saistītās vakances

The Nursing and Midwifery Council

Head of Legal Services Transformation

The Nursing and Midwifery Council

Lead the Nursing and Midwifery Council’s legal services transformation, shaping its future operating model and strengthening legal capability. Partner with senior leaders to guide governance, organisational change and lasting adoption.

Atvērt
DaVita Kidney Care

Director, Corporate Counsel — Healthcare Contracts

DaVita Kidney Care

Advise DaVita’s dialysis operations on healthcare law and negotiate physician and clinical services agreements. Guide compliance, disputes, risk management, and improvements to legal contracting processes.

Atvērt
Severn Trent

Commercial Legal Counsel – Severn Trent, Coventry (Hybrid)

Severn Trent

Advise Severn Trent Water on commercial contracts, procurement, technology and intellectual property. Support strategic projects, negotiations and legal risk management in a hybrid role based in Coventry.

Atvērt
Priceline

Senior Legal Counsel, Global Compliance & Ethics

Priceline

Lead compliance risk reviews, policy development, and ethics programs for Booking Holdings’ global travel brands. Advise teams on regulatory exposure and business integrity.

Atvērt
Stitch Fix

Head of Technology Portfolio and Program Management

Stitch Fix

Lead technology portfolio planning and program management at Stitch Fix, connecting product, engineering, and business investments to measurable outcomes. The role supports the company’s personalized retail model through data science and AI.

Atvērt
Stitch Fix

Distinguished Architect, Enterprise Technology

Stitch Fix

Set the architectural direction for Stitch Fix’s personalized retail technology, guiding modernization across cloud, data, and AI. Advise executives on resilient platforms and long-term engineering investments.

Atvērt
Trowers & Hamlins

Senior Associate or Legal Director, Leasehold Enfranchisement – Birmingham (Hybrid)

Trowers & Hamlins

Advise landlords, investors, developers and tenants on lease extensions, collective enfranchisement and Right to Manage claims. The role also covers tenants’ rights of first refusal, enfranchisement reform and related property disputes.

Atvērt
Trowers & Hamlins

Senior Associate or Legal Director, Leasehold Enfranchisement

Trowers & Hamlins

Join Trowers & Hamlins’ Manchester Property Disputes team to advise on leasehold enfranchisement matters. The role covers statutory claims and settlements for landlords, developers, investors and tenants.

Atvērt