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Argano
Argano
1 001 – 5 000 Darbuotojai
Dirbtinis intelektasĮmonėKonsultavimas
Argano is a digital transformation and management consulting firm that helps enterprises improve operations through business strategy, performance consulting, and technology implementation. Its services span cloud migration, application development and support, ERP and business applications, and managed services. Argano also works across generative and agentic AI, AI orchestration and governance, data engineering, warehousing, and business intelligence, helping organizations incorporate these capabilities into operational workflows. Its work serves clients in supply chain and logistics, retail and consumer goods, manufacturing, healthcare and life sciences, financial services, and construction.
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Darbai įmonėje

Vice President of Demand Generation

Lead Argano’s global Demand Center of Excellence, building its team and operating model. Oversee ABM, campaigns, and marketing-sourced pipeline across enterprise technology practices.

USJungtinės Valstijos
180 000 $ – 225 000 $ / metai
NuotolinisVisas etatasVadovasPrivaloma Kalba: anglųRezultatais grindžiama rinkodara

Aprašymas

  • Build and lead Argano’s Demand Center of Excellence
  • Set its charter, operating model, team structure, roles, intake, priorities, and service levels
  • Create repeatable campaign frameworks and shared planning practices
  • Hire, coach, and develop campaign, ABM, email, webinar, and content teams
  • Lead integrated campaign strategy and execution across Argano business units
  • Turn offerings, ideal customer profiles, and pipeline plans into annual and quarterly campaigns with lead and pipeline targets
  • Adapt messaging, offers, and content for publisher ecosystems and priority industries
  • Run cross-sell and customer-base expansion campaigns
  • Create and deliver tiered ABM programs for strategic named accounts
  • Coordinate sales, account teams, and BDR/outbound teams on target accounts, plays, and engagement
  • Define intent, engagement, and account-scoring signals
  • Lead email marketing, lifecycle and nurture programs, database health, segmentation, deliverability, testing, and governance
  • Direct webinar and virtual-event strategy, promotion, follow-up, and conversion
  • Set content strategy, editorial plans, funnel-stage mix, and demand-focused asset production
  • Partner on landing pages, forms, and digital conversion journeys
  • Set campaign operations needs for campaign builds, routing, scoring, attribution, and reporting
  • Work with Creative and Events to speed campaign production and link events to pipeline programs
  • Set lead definitions, handoff service levels, follow-up standards, and sales-marketing cadence
  • Own marketing-sourced lead and pipeline targets, with weekly, monthly, and quarterly forecasts and reporting
  • Measure the funnel and improve conversion, velocity, and cost at each stage
  • Shift reporting from activity counts to plan-based measures
  • Manage the demand-generation budget and program mix to drive pipeline returns

Reikalavimai

  • Bring at least 12 years of B2B marketing experience
  • Have at least 5 years leading demand generation, campaigns, or ABM teams
  • Demonstrate success building a demand function or center of excellence serving multiple business units, practices, or product lines
  • Show accountability for pipeline targets and fluency in funnel metrics, attribution, and marketing-sourced pipeline reporting
  • Bring deep experience in ABM, email and lifecycle marketing, webinars, and content strategy
  • Have working knowledge of marketing automation and CRM platforms such as HubSpot, Marketo, or Salesforce
  • Have working knowledge of ABM and intent platforms and webinar tools
  • Demonstrate exceptional cross-functional leadership with sales, business-unit marketers, operations, creative, and events
  • Bring a player-coach approach
  • Preferred: experience in enterprise software publisher ecosystems
  • Preferred: experience with customer-base, cross-sell, and expansion marketing in a services organization
  • Preferred: experience partnering with or managing a BDR/outbound function
  • Preferred: familiarity with account-planning tools, Plan-on-a-Page or similar planning methods, and Forrester or SiriusDecisions demand frameworks

Privalumai

  • Argano is an equal-opportunity employer
  • The posting refers to a compensation range, bonus, and equity or long-term incentive details but does not provide them

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