Travelers este o companie de asigurări care oferă servicii persoanelor fizice și companiilor, punând la dispoziție acoperiri susținute de expertiză de specialitate, controlul riscurilor, subscriere, tehnologie și analiză de date, precum și de echipe de vânzări. Activitatea sa se concentrează pe sprijinirea clienților pentru a se pregăti pentru incertitudine, dezvoltând în același timp noi abordări în domeniul asigurărilor și al planificării pentru riscurile viitoare. Travelers pune, de asemenea, accent pe implicarea în comunitate, diversitate, sustenabilitate, învățare continuă și dezvoltare profesională în cadrul operațiunilor sale din Statele Unite, Canada și Europa. Oportunitățile sale de carieră includ roluri pentru profesioniști cu experiență și talente aflate la început de drum.
Senior Director, Brand Research - Travelers, Hartford Hybrid
Lead Travelers’ enterprise brand research function for its property and casualty insurance business. Oversee brand insights, campaign measurement, research programs, and team development.
Descriere
- Direct the enterprise Brand Research practice and oversee brand, marketing, and creative insights programs
- Plan and manage complex qualitative and quantitative primary research from initial scope through reporting and presentation
- Oversee brand health tracking, creative and copy testing, sponsorship measurement, and content marketing impact studies
- Set the enterprise brand and marketing insights agenda, including research design, fieldwork, synthesis, and recommendations
- Combine findings from varied methodologies and sources into actionable guidance for senior leaders
- Create advanced research materials such as proposals, project plans, data specifications, and final reports
- Serve as a strategic advisor and present research findings to leadership
- Coordinate schedules and resources across concurrent projects
- Implement quality controls and ensure accurate, timely delivery
- Act as Engagement Lead for assigned businesses or corporate functions and represent the unit in interdepartmental and governance meetings
- Lead department-wide initiatives and represent Brand Research to senior management
- Offer strategic direction, mentoring, and coaching across the department
- Oversee hiring, performance management, coaching, and employee development within the assigned unit
- Complete additional duties as assigned
Cerințe
- At least 6 years of experience in market research or a related field
- At least 8 years of market research or related professional experience
- At least 3 years of leadership or management experience in brand equity or brand health tracking, creative and copy testing, and campaign measurement research
- Bachelor’s degree in business, marketing, economics, mathematics, psychology, anthropology, or a comparable analytical discipline
- MBA, Master of Research, or another advanced degree
- Thorough knowledge of industry-standard brand equity and brand health models and vendor offerings such as Ipsos, Kantar, and Nielsen
- Experience collaborating with brand, advertising, marketing, and media or agency stakeholders
- Experience overseeing specialized external research vendors and syndicated trackers
- Strong proficiency with Microsoft Office products
- Deep knowledge of business or insurance concepts, including financial services or property and casualty experience
- Expertise in primary research methods, research design, survey and discussion guide development, data tabulation specifications, data analysis and interpretation, visualization, and insights reporting
- Expert ability to analyze disparate data sets and develop conclusions or research recommendations
- Ability to communicate clearly and adapt messages to different audiences
- Highly effective collaboration skills with vendors, business partners, and leaders
- Expert ability to build relationships and apply them to business outcomes
- Self-motivated
Beneficii
- Performance-based cash incentive awards
- Health insurance begins on the first day of employment for employees and eligible family members
- 401(k) contributions matched dollar for dollar on the first 5% of eligible pay
- Paying it Forward Savings Program with annual 401(k) contributions toward student loan payments
- Pension Plan fully funded by Travelers
- At least 20 days of paid time off each year
- Nine paid company holidays
- Wellness program offering tools, discounts, resources, caregiving support, professional counseling, and health coaching
- Matching Gift and Volunteer Rewards program