Elemica is a SaaS company focused on digital supply chain orchestration for manufacturers, trading partners, and logistics providers. Its iFlow platform and modular tools connect key business processes, including order management, invoice automation, transportation and warehouse execution, multi-carrier shipping, quality assurance, reporting, and analytics. By bringing supply chain data and workflows together across its B2B network, Elemica helps process manufacturers improve visibility, coordinate operations, and support more informed decisions across complex value chains.
Vice President of Marketing at Elemica - North America Remote
Lead global marketing for Elemica’s digital supply chain automation solutions, shaping demand, positioning, and pipeline growth. Own strategy, budget, team leadership, and enterprise customer engagement.
Description
- Direct Elemica’s global marketing strategy and execution
- Strengthen market positioning and create demand that supports sustainable revenue growth
- Convert business priorities and commercial goals into a focused marketing strategy
- Oversee brand, product, AI, digital, customer, demand generation, and corporate communications marketing
- Own marketing plans that drive qualified demand and sales pipeline contribution
- Build integrated campaigns across digital channels, content, events, webinars, partners, and targeted account programs
- Collaborate with Sales on account-based marketing for priority enterprise accounts and buying groups
- Set standards for lead qualification, routing, follow-up, measurement, reporting, attribution, and data quality
- Define target audiences and ideal customer profiles
- Develop value propositions that distinguish enterprise supply chain technology solutions
- Lead customer and market research, competitive intelligence, segmentation, and buyer insight programs
- Support product launches, market readiness, and adoption initiatives
- Give Sales use cases, competitive positioning, customer proof points, and messaging
- Maintain brand consistency while guiding content, thought leadership, customer stories, and executive communications
- Oversee the website and digital experience to improve engagement and conversion
- Manage external communications, public relations, industry and analyst relationships, agencies, and vendors
- Build customer advocacy, references, case studies, expansion campaigns, and partner marketing programs
- Manage the marketing budget and direct resources according to strategic priorities and effectiveness
- Define performance measures in partnership with Finance and Revenue Operations
- Lead, coach, and develop the global marketing team
- Build cross-functional partnerships with Sales, Product, Client Service, Revenue Operations, Finance, and Human Resources
- Evaluate strategy, capabilities, budget, campaigns, positioning, and pipeline contribution during the first 90 days
- Present a focused marketing plan with investment decisions, owners, and timelines
- Improve global branding, pipeline and conversion performance, customer proof, market visibility, and marketing transparency during the first year
Requirements
- At least 12 years of progressive B2B marketing experience is typically expected
- Substantial leadership experience in enterprise software or SaaS
- Deep experience in supply chain technology, enterprise integration, manufacturing, or logistics is strongly preferred
- Proven success developing and executing marketing strategies that generate qualified pipeline and revenue growth
- Experience leading demand generation, product marketing, brand, and digital marketing
- Strong grasp of complex enterprise buying processes, extended sales cycles, and buying groups spanning business and technology stakeholders
- Ability to frame technical solutions around customer value and business outcomes
- Experience leading teams, managing budgets, and making investment priorities
- Strong analytical judgment with the ability to assess marketing performance
- Experience working with senior leaders in Sales, Product, Finance, and Client Service
- Familiarity with CRM, marketing automation, and analytics platforms, including Salesforce
- Clear communicator with executive presence and a hands-on working style
- Experience operating across international markets and distributed teams
- Ability to secure and protect work devices, workspaces, communications, and company or customer data
Benefits
- Customer-focused working environment
- Access to advanced supply chain technology and innovation
- Flexible work location options
- Competitive compensation packages
- Inclusive parental leave supporting all parents and caregivers
- Personal and pet insurance options
- Flexible time off and paid holidays
- 401(k) and bonus program
- Wellness and mental health initiatives
- Generous employee referral bonus program
- Engaging and enjoyable work environment