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American Express
American Express
B2BBankingFinance
American Express is a global financial services company operating across banking, finance, and B2B payments. Its business includes consumer, business, and corporate credit cards; payment and merchant services; savings accounts, certificates of deposit, and personal loans; as well as rewards, travel programs, corporate payment solutions, financial education, security services, and cardmember and merchant support.
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Senior Digital Marketing Analyst – New York Hybrid

Drive digital card confirmation marketing for American Express across web and mobile channels. Improve confirmation completion, digital adoption, funnel measurement, and campaign execution.

USUnited StatesNYNew York
$78,000 – $124,750 / year
HybridFull-timeSeniorEnglish RequiredMarketing Analyst

Description

  • Manage web and mobile confirmation performance, with emphasis on card confirmation completion, treatment conversion, and measurable channel growth.
  • Assess journey friction, confirmation barriers, and optimization opportunities across web and mobile experiences to inform channel strategy.
  • Collaborate with multiple Analytics teams to expand funnel visibility and strengthen measurement capabilities.
  • Identify reporting gaps and propose views, diagnostics, or tools that clarify performance drivers.
  • Lead operational activities to support accurate, autonomous, and timely launch readiness.
  • Manage recurring reporting and forecasting R&O inputs.
  • Translate performance trends into concise business implications and recommendations.
  • Coordinate with cross-functional partners on requirements, dependencies, risk escalation, and issue resolution through completion.

Requirements

  • Demonstrated project management ability, including handling multiple projects, working independently, and prioritizing effectively.
  • Collaborative approach with comfort aligning requirements and troubleshooting issues across numerous stakeholders.
  • Strong analytical capability, including navigating reporting systems, extracting and interpreting data, and developing coherent insights.
  • Strategic and critical thinking skills with the ability to connect data, customer behavior, operational execution, and business outcomes into a clear perspective.
  • Exceptional attention to detail and commitment to operational excellence in campaign execution, source code management, personalization setup, approval processes, and reporting quality.
  • Knowledge of marketing execution processes at American Express is preferred.
  • Excellent verbal and written communication skills are preferred.
  • Strong Microsoft Excel and PowerPoint skills are preferred.
  • Must be eligible to work for American Express in the United States; visa sponsorship will not be pursued.

Benefits

  • Competitive base salary.
  • Bonus incentives.
  • 6% company match on the retirement savings plan.
  • Financial coaching and financial well-being support at no cost.
  • Medical, dental, vision, life insurance, and disability benefits.
  • Flexible working arrangements that may be hybrid, onsite, or virtual depending on the role and business needs.
  • More than 20 weeks of paid parental leave for all parents, regardless of gender, for pregnancy, adoption, or surrogacy.
  • Free access to global onsite wellness centers staffed by nurses and doctors, depending on location.
  • Free, confidential counseling through the Healthy Minds program.
  • Career development and training opportunities.

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