
American Express एक वैश्विक वित्तीय सेवा कंपनी है, जो बैंकिंग, वित्त और B2B भुगतान के क्षेत्र में काम करती है। इसके व्यवसाय में उपभोक्ता, व्यवसाय और कॉर्पोरेट क्रेडिट कार्ड; भुगतान और मर्चेंट सेवाएँ; बचत खाते, सावधि जमा और व्यक्तिगत ऋण; साथ ही रिवॉर्ड, यात्रा कार्यक्रम, कॉर्पोरेट भुगतान समाधान, वित्तीय शिक्षा, सुरक्षा सेवाएँ तथा कार्डधारक और मर्चेंट सहायता शामिल हैं।
Senior Digital Marketing Analyst – New York Hybrid
Drive digital card confirmation marketing for American Express across web and mobile channels. Improve confirmation completion, digital adoption, funnel measurement, and campaign execution.
$78,000 – $1,24,750 / वर्ष
हाइब्रिडपूर्णकालिकवरिष्ठआवश्यक भाषा: अंग्रेज़ीमार्केटिंग विश्लेषकविवरण
- Manage web and mobile confirmation performance, with emphasis on card confirmation completion, treatment conversion, and measurable channel growth.
- Assess journey friction, confirmation barriers, and optimization opportunities across web and mobile experiences to inform channel strategy.
- Collaborate with multiple Analytics teams to expand funnel visibility and strengthen measurement capabilities.
- Identify reporting gaps and propose views, diagnostics, or tools that clarify performance drivers.
- Lead operational activities to support accurate, autonomous, and timely launch readiness.
- Manage recurring reporting and forecasting R&O inputs.
- Translate performance trends into concise business implications and recommendations.
- Coordinate with cross-functional partners on requirements, dependencies, risk escalation, and issue resolution through completion.
आवश्यकताएँ
- Demonstrated project management ability, including handling multiple projects, working independently, and prioritizing effectively.
- Collaborative approach with comfort aligning requirements and troubleshooting issues across numerous stakeholders.
- Strong analytical capability, including navigating reporting systems, extracting and interpreting data, and developing coherent insights.
- Strategic and critical thinking skills with the ability to connect data, customer behavior, operational execution, and business outcomes into a clear perspective.
- Exceptional attention to detail and commitment to operational excellence in campaign execution, source code management, personalization setup, approval processes, and reporting quality.
- Knowledge of marketing execution processes at American Express is preferred.
- Excellent verbal and written communication skills are preferred.
- Strong Microsoft Excel and PowerPoint skills are preferred.
- Must be eligible to work for American Express in the United States; visa sponsorship will not be pursued.
लाभ
- Competitive base salary.
- Bonus incentives.
- 6% company match on the retirement savings plan.
- Financial coaching and financial well-being support at no cost.
- Medical, dental, vision, life insurance, and disability benefits.
- Flexible working arrangements that may be hybrid, onsite, or virtual depending on the role and business needs.
- More than 20 weeks of paid parental leave for all parents, regardless of gender, for pregnancy, adoption, or surrogacy.
- Free access to global onsite wellness centers staffed by nurses and doctors, depending on location.
- Free, confidential counseling through the Healthy Minds program.
- Career development and training opportunities.