American Express
American Express
American Express एक वैश्विक वित्तीय सेवा कंपनी है, जो बैंकिंग, वित्त और B2B भुगतान के क्षेत्र में काम करती है। इसके व्यवसाय में उपभोक्ता, व्यवसाय और कॉर्पोरेट क्रेडिट कार्ड; भुगतान और मर्चेंट सेवाएँ; बचत खाते, सावधि जमा और व्यक्तिगत ऋण; साथ ही रिवॉर्ड, यात्रा कार्यक्रम, कॉर्पोरेट भुगतान समाधान, वित्तीय शिक्षा, सुरक्षा सेवाएँ तथा कार्डधारक और मर्चेंट सहायता शामिल हैं।

Senior Digital Marketing Analyst – New York Hybrid

Drive digital card confirmation marketing for American Express across web and mobile channels. Improve confirmation completion, digital adoption, funnel measurement, and campaign execution.

विवरण

  • Manage web and mobile confirmation performance, with emphasis on card confirmation completion, treatment conversion, and measurable channel growth.
  • Assess journey friction, confirmation barriers, and optimization opportunities across web and mobile experiences to inform channel strategy.
  • Collaborate with multiple Analytics teams to expand funnel visibility and strengthen measurement capabilities.
  • Identify reporting gaps and propose views, diagnostics, or tools that clarify performance drivers.
  • Lead operational activities to support accurate, autonomous, and timely launch readiness.
  • Manage recurring reporting and forecasting R&O inputs.
  • Translate performance trends into concise business implications and recommendations.
  • Coordinate with cross-functional partners on requirements, dependencies, risk escalation, and issue resolution through completion.

आवश्यकताएँ

  • Demonstrated project management ability, including handling multiple projects, working independently, and prioritizing effectively.
  • Collaborative approach with comfort aligning requirements and troubleshooting issues across numerous stakeholders.
  • Strong analytical capability, including navigating reporting systems, extracting and interpreting data, and developing coherent insights.
  • Strategic and critical thinking skills with the ability to connect data, customer behavior, operational execution, and business outcomes into a clear perspective.
  • Exceptional attention to detail and commitment to operational excellence in campaign execution, source code management, personalization setup, approval processes, and reporting quality.
  • Knowledge of marketing execution processes at American Express is preferred.
  • Excellent verbal and written communication skills are preferred.
  • Strong Microsoft Excel and PowerPoint skills are preferred.
  • Must be eligible to work for American Express in the United States; visa sponsorship will not be pursued.

लाभ

  • Competitive base salary.
  • Bonus incentives.
  • 6% company match on the retirement savings plan.
  • Financial coaching and financial well-being support at no cost.
  • Medical, dental, vision, life insurance, and disability benefits.
  • Flexible working arrangements that may be hybrid, onsite, or virtual depending on the role and business needs.
  • More than 20 weeks of paid parental leave for all parents, regardless of gender, for pregnancy, adoption, or surrogacy.
  • Free access to global onsite wellness centers staffed by nurses and doctors, depending on location.
  • Free, confidential counseling through the Healthy Minds program.
  • Career development and training opportunities.