Rocket Mortgage
Rocket Mortgage
Rocket Mortgage is a finance and fintech company focused on making home buying and refinancing more straightforward through digital mortgage services. Its platform supports consumers with mortgage options such as fixed-rate, adjustable-rate, FHA, and VA loans, along with online tools and calculators for evaluating financing needs. Job seekers exploring opportunities in fintech, real estate, and consumer financial services may find roles connected to the technology and operations behind a modern online lending experience.

Lead Content Designer, Storefronts and Growth

Lead content design for Rocket Mortgage’s digital storefronts, growth journeys, and customer-facing product narratives. Shape voice, storytelling, and AI-supported content systems across the experience.

Description

  • Own content design for priority initiatives, spanning discovery, narrative development, prototyping, launch, and optimization
  • Develop and scale effective content styles, messaging strategies, and narrative patterns for storefronts and growth journeys
  • Apply research, testing, and performance data to strengthen content and establish repeatable frameworks and standards
  • Collaborate with Product, Design, Marketing, SEO, and Brand on value propositions, naming, framing, and storytelling
  • Turn product capabilities into clear, compelling launch narratives that connect campaign messages with early product experiences
  • Guide and evolve Rocket’s voice and tone across storefront and growth experiences
  • Ensure content aligns with the Rocket brand, product truth, accessibility principles, and client psychology
  • Define principles, examples, and best practices that support consistent content decisions across prominent touchpoints
  • Build playbooks, guidance, reusable tools, and AI-supported workflows
  • Evaluate and apply AI for synthesis, exploration, prototyping, and testing while protecting accuracy, brand integrity, privacy, and customer trust
  • Collaborate with Rocket’s content designers to share effective methods and improve organizational consistency
  • Lead working sessions and mentor content designers
  • Shape landing and entry experiences, product storytelling, launch communications, market readiness, and early lifecycle conversion moments
  • Influence product positioning and extend voice, tone, narrative, and performance practices across Client, Pro, and Enterprise

Requirements

  • At least seven years of experience in content design, UX writing, content strategy, or a related field
  • A portfolio showing strategic and hands-on content design for complex, customer-facing digital experiences
  • Experience managing the full content design lifecycle, from discovery and narrative development through prototyping, validation, implementation, and optimization
  • Curiosity about AI and practical experience incorporating tools such as Figma Make, Claude, ChatGPT, or comparable platforms into content design work
  • Strong knowledge of information architecture, interaction design, accessibility, voice and tone, and responsive web and mobile writing
  • Experience using research, analytics, experimentation, and customer feedback to improve content performance
  • Ability to turn complex customer, product, and business challenges into clear, useful, persuasive experiences
  • Excellent communication, storytelling, facilitation, and collaboration skills, with the ability to explain content decisions and influence cross-functional partners
  • Experience developing scalable content frameworks, standards, systems, or reusable patterns
  • Experience mentoring content designers and improving work quality through critique and feedback
  • Preferred: Background designing content for marketing sites, landing pages, acquisition journeys, or other top-of-funnel experiences
  • Preferred: Demonstrated experimentation with, evaluation of, and advocacy for responsible AI-supported content workflows
  • Preferred: Experience with SEO, conversion optimization, analytics, experimentation, and A/B testing
  • Preferred: Experience developing product positioning, value propositions, naming, and launch narratives
  • Preferred: Experience balancing brand expression, customer understanding, regulatory requirements, and business performance
  • Must be located in Michigan or the United States, consistent with the posting’s specified locations

Benefits

  • Eligibility for an annual bonus
  • Incentive compensation
  • Medical coverage
  • Dental coverage
  • Vision coverage
  • 401(k) retirement plan
  • Paid time off
  • Health and well-being resources for team members and their families
  • Opportunities for career development
  • Reasonable accommodations for qualified individuals with disabilities

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