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Warner Bros. Discovery
Warner Bros. Discovery
EntertainmentMediaTelecommunications
Warner Bros. Discovery is a global media and entertainment company operating across media, entertainment, and telecommunications. It creates, produces, and distributes films, television programming, and other content through a range of platforms, with a portfolio of established brands and franchises serving audiences worldwide.
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Creative Brand Manager — Warner Bros. Discovery, Hybrid Burbank

Lead creative strategy, campaigns, and content production for Warner Bros. Discovery experiences, retail programs, and licensed partners. Drive brand-consistent creative execution across the Americas.

USUnited StatesCACalifornia
$78,400 – $145,600 / year
HybridFull-timeMiddleSeniorEnglish RequiredBrand Designer

Description

  • Create creative strategies and practical briefs for evergreen marketing, new experience launches, retail programs, seasonal campaigns, partnerships, and priority commercial initiatives.
  • Turn audience needs, fan behavior, product differentiation, and business goals into campaign concepts, messaging platforms, creative hooks, and calls to action.
  • Develop a steady pipeline of ideas and creative variations for experience positioning, tour packages, IP-led storytelling, local visitation, tourism, family audiences, and repeat visits.
  • Work with marketing and commercial teams to express each experience’s distinct value and support awareness, consideration, conversion, upselling, and advocacy.
  • Oversee creative development and production from concept through delivery across video, photography, social content, digital advertising, CRM, websites, out-of-home, retail, press, and partner channels.
  • Deliver or oversee graphic design, video editing, art direction, and copywriting for campaigns and ongoing content.
  • Maintain an integrated creative calendar, production roadmap, asset library, versioning system, and intake process.
  • Organize shoots, production timelines, budgets, approvals, talent or creator contributions, music and usage rights, and delivery specifications.
  • Create asset formats, key art, logos, storyboards, messaging, and creative variations for priority initiatives.
  • Apply approved brand strategies, franchise guidance, visual systems, and messaging frameworks across Global Experiences Americas creative.
  • Convert Brand and Franchise direction into execution toolkits, agency briefs, templates, and asset guidance.
  • Work with Brand, Franchise, Legal, Communications, stakeholders, and experience operators to obtain approvals and protect the appropriate use of intellectual property, likenesses, claims, and brand assets.
  • Assess customer-facing creative for quality, clarity, accessibility, audience relevance, and alignment with the guest experience.
  • Collaborate with PR teams and agencies on media kits, press releases, statements, press kits, media pitches, events, conferences, signage, and promotional materials.
  • Act as the primary day-to-day creative contact for agencies, production partners, and freelance contributors.
  • Keep creative assets aligned with marketing calendars, channel plans, retail priorities, and performance opportunities.
  • Work with Operations, Retail, Merchandising, Publicity, Franchise, and partnership teams to capture timely stories and support on-site execution.
  • Administer approved creative budgets, scopes, schedules, and deliverables.
  • Create a test-and-learn program covering hooks, formats, visuals, offers, franchise storytelling, audience segments, and calls to action.
  • Analyze engagement, watch time, shares, click-throughs, conversions, and other performance indicators to identify effective creative and refresh fatigued assets.
  • Track platform trends, cultural moments, competitor activity, creator formats, and emerging creative tools.
  • Record reusable insights and develop scalable playbooks.
  • Plan portfolio capacity, allocating approximately 50% to WBSTH and SE and 50% to new projects.

Requirements

  • Bring 5–8 years of relevant experience in creative strategy, integrated marketing, brand marketing, content production, advertising, or agency account or creative management.
  • Show a track record of writing strong creative briefs, evaluating concepts, and leading campaigns or content programs from strategy through production and delivery.
  • Have produced or managed creative across digital media, social video, CRM, websites, experiential marketing, retail, out-of-home, and other consumer touchpoints.
  • Demonstrate strong creative judgment, art direction, visual storytelling, and copywriting abilities.
  • Apply solid working practices in graphic design and video editing.
  • Understand how creative needs change across audiences, channels, and funnel stages.
  • Have directed external agencies, designers, editors, production partners, and cross-functional stakeholders.
  • Have managed timelines, scopes, budgets, and approval workflows.
  • Have partnered with PR or communications teams on media kits, press materials, events, executive statements, or related brand assets.
  • Use campaign and content performance data to guide testing, iteration, and creative refresh decisions.
  • Experience within established brand governance and franchise approval structures is strongly preferred.
  • A portfolio or representative work samples is preferred.

Benefits

  • Health insurance coverage
  • Employee wellness program
  • Life and disability insurance
  • Retirement savings plan
  • Paid holidays and sick time
  • Vacation
  • Annual bonuses
  • Short- and long-term incentives
  • Program-specific awards
  • Accessibility adjustments or accommodations during the job application and/or recruitment process

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