Warner Bros. Discovery
Warner Bros. Discovery
Warner Bros. Discovery एक वैश्विक मीडिया और मनोरंजन कंपनी है, जो मीडिया, मनोरंजन और दूरसंचार के क्षेत्र में काम करती है। यह विभिन्न प्लेटफ़ॉर्म के माध्यम से फ़िल्मों, टेलीविज़न कार्यक्रमों और अन्य सामग्री का निर्माण, उत्पादन और वितरण करती है। इसके स्थापित ब्रांडों और फ्रैंचाइज़ी का पोर्टफोलियो दुनिया भर के दर्शकों की सेवा करता है।

Creative Brand Manager — Warner Bros. Discovery, Hybrid Burbank

Lead creative strategy, campaigns, and content production for Warner Bros. Discovery experiences, retail programs, and licensed partners. Drive brand-consistent creative execution across the Americas.

विवरण

  • Create creative strategies and practical briefs for evergreen marketing, new experience launches, retail programs, seasonal campaigns, partnerships, and priority commercial initiatives.
  • Turn audience needs, fan behavior, product differentiation, and business goals into campaign concepts, messaging platforms, creative hooks, and calls to action.
  • Develop a steady pipeline of ideas and creative variations for experience positioning, tour packages, IP-led storytelling, local visitation, tourism, family audiences, and repeat visits.
  • Work with marketing and commercial teams to express each experience’s distinct value and support awareness, consideration, conversion, upselling, and advocacy.
  • Oversee creative development and production from concept through delivery across video, photography, social content, digital advertising, CRM, websites, out-of-home, retail, press, and partner channels.
  • Deliver or oversee graphic design, video editing, art direction, and copywriting for campaigns and ongoing content.
  • Maintain an integrated creative calendar, production roadmap, asset library, versioning system, and intake process.
  • Organize shoots, production timelines, budgets, approvals, talent or creator contributions, music and usage rights, and delivery specifications.
  • Create asset formats, key art, logos, storyboards, messaging, and creative variations for priority initiatives.
  • Apply approved brand strategies, franchise guidance, visual systems, and messaging frameworks across Global Experiences Americas creative.
  • Convert Brand and Franchise direction into execution toolkits, agency briefs, templates, and asset guidance.
  • Work with Brand, Franchise, Legal, Communications, stakeholders, and experience operators to obtain approvals and protect the appropriate use of intellectual property, likenesses, claims, and brand assets.
  • Assess customer-facing creative for quality, clarity, accessibility, audience relevance, and alignment with the guest experience.
  • Collaborate with PR teams and agencies on media kits, press releases, statements, press kits, media pitches, events, conferences, signage, and promotional materials.
  • Act as the primary day-to-day creative contact for agencies, production partners, and freelance contributors.
  • Keep creative assets aligned with marketing calendars, channel plans, retail priorities, and performance opportunities.
  • Work with Operations, Retail, Merchandising, Publicity, Franchise, and partnership teams to capture timely stories and support on-site execution.
  • Administer approved creative budgets, scopes, schedules, and deliverables.
  • Create a test-and-learn program covering hooks, formats, visuals, offers, franchise storytelling, audience segments, and calls to action.
  • Analyze engagement, watch time, shares, click-throughs, conversions, and other performance indicators to identify effective creative and refresh fatigued assets.
  • Track platform trends, cultural moments, competitor activity, creator formats, and emerging creative tools.
  • Record reusable insights and develop scalable playbooks.
  • Plan portfolio capacity, allocating approximately 50% to WBSTH and SE and 50% to new projects.

आवश्यकताएँ

  • Bring 5–8 years of relevant experience in creative strategy, integrated marketing, brand marketing, content production, advertising, or agency account or creative management.
  • Show a track record of writing strong creative briefs, evaluating concepts, and leading campaigns or content programs from strategy through production and delivery.
  • Have produced or managed creative across digital media, social video, CRM, websites, experiential marketing, retail, out-of-home, and other consumer touchpoints.
  • Demonstrate strong creative judgment, art direction, visual storytelling, and copywriting abilities.
  • Apply solid working practices in graphic design and video editing.
  • Understand how creative needs change across audiences, channels, and funnel stages.
  • Have directed external agencies, designers, editors, production partners, and cross-functional stakeholders.
  • Have managed timelines, scopes, budgets, and approval workflows.
  • Have partnered with PR or communications teams on media kits, press materials, events, executive statements, or related brand assets.
  • Use campaign and content performance data to guide testing, iteration, and creative refresh decisions.
  • Experience within established brand governance and franchise approval structures is strongly preferred.
  • A portfolio or representative work samples is preferred.

लाभ

  • Health insurance coverage
  • Employee wellness program
  • Life and disability insurance
  • Retirement savings plan
  • Paid holidays and sick time
  • Vacation
  • Annual bonuses
  • Short- and long-term incentives
  • Program-specific awards
  • Accessibility adjustments or accommodations during the job application and/or recruitment process

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