Warner Bros. Discovery media, ko‘ngilochar kontent va telekommunikatsiya sohalarida faoliyat yurituvchi global media va ko‘ngilochar kompaniyadir. U butun dunyo tomoshabinlariga xizmat ko‘rsatuvchi taniqli brendlar va franshizalar portfeli orqali turli platformalarda filmlar, televizion dasturlar va boshqa kontentlarni yaratadi, ishlab chiqaradi hamda tarqatadi.
Creative Brand Manager — Warner Bros. Discovery, Hybrid Burbank
Lead creative strategy, campaigns, and content production for Warner Bros. Discovery experiences, retail programs, and licensed partners. Drive brand-consistent creative execution across the Americas.
Tavsif
- Create creative strategies and practical briefs for evergreen marketing, new experience launches, retail programs, seasonal campaigns, partnerships, and priority commercial initiatives.
- Turn audience needs, fan behavior, product differentiation, and business goals into campaign concepts, messaging platforms, creative hooks, and calls to action.
- Develop a steady pipeline of ideas and creative variations for experience positioning, tour packages, IP-led storytelling, local visitation, tourism, family audiences, and repeat visits.
- Work with marketing and commercial teams to express each experience’s distinct value and support awareness, consideration, conversion, upselling, and advocacy.
- Oversee creative development and production from concept through delivery across video, photography, social content, digital advertising, CRM, websites, out-of-home, retail, press, and partner channels.
- Deliver or oversee graphic design, video editing, art direction, and copywriting for campaigns and ongoing content.
- Maintain an integrated creative calendar, production roadmap, asset library, versioning system, and intake process.
- Organize shoots, production timelines, budgets, approvals, talent or creator contributions, music and usage rights, and delivery specifications.
- Create asset formats, key art, logos, storyboards, messaging, and creative variations for priority initiatives.
- Apply approved brand strategies, franchise guidance, visual systems, and messaging frameworks across Global Experiences Americas creative.
- Convert Brand and Franchise direction into execution toolkits, agency briefs, templates, and asset guidance.
- Work with Brand, Franchise, Legal, Communications, stakeholders, and experience operators to obtain approvals and protect the appropriate use of intellectual property, likenesses, claims, and brand assets.
- Assess customer-facing creative for quality, clarity, accessibility, audience relevance, and alignment with the guest experience.
- Collaborate with PR teams and agencies on media kits, press releases, statements, press kits, media pitches, events, conferences, signage, and promotional materials.
- Act as the primary day-to-day creative contact for agencies, production partners, and freelance contributors.
- Keep creative assets aligned with marketing calendars, channel plans, retail priorities, and performance opportunities.
- Work with Operations, Retail, Merchandising, Publicity, Franchise, and partnership teams to capture timely stories and support on-site execution.
- Administer approved creative budgets, scopes, schedules, and deliverables.
- Create a test-and-learn program covering hooks, formats, visuals, offers, franchise storytelling, audience segments, and calls to action.
- Analyze engagement, watch time, shares, click-throughs, conversions, and other performance indicators to identify effective creative and refresh fatigued assets.
- Track platform trends, cultural moments, competitor activity, creator formats, and emerging creative tools.
- Record reusable insights and develop scalable playbooks.
- Plan portfolio capacity, allocating approximately 50% to WBSTH and SE and 50% to new projects.
Talablar
- Bring 5–8 years of relevant experience in creative strategy, integrated marketing, brand marketing, content production, advertising, or agency account or creative management.
- Show a track record of writing strong creative briefs, evaluating concepts, and leading campaigns or content programs from strategy through production and delivery.
- Have produced or managed creative across digital media, social video, CRM, websites, experiential marketing, retail, out-of-home, and other consumer touchpoints.
- Demonstrate strong creative judgment, art direction, visual storytelling, and copywriting abilities.
- Apply solid working practices in graphic design and video editing.
- Understand how creative needs change across audiences, channels, and funnel stages.
- Have directed external agencies, designers, editors, production partners, and cross-functional stakeholders.
- Have managed timelines, scopes, budgets, and approval workflows.
- Have partnered with PR or communications teams on media kits, press materials, events, executive statements, or related brand assets.
- Use campaign and content performance data to guide testing, iteration, and creative refresh decisions.
- Experience within established brand governance and franchise approval structures is strongly preferred.
- A portfolio or representative work samples is preferred.
Imtiyozlar
- Health insurance coverage
- Employee wellness program
- Life and disability insurance
- Retirement savings plan
- Paid holidays and sick time
- Vacation
- Annual bonuses
- Short- and long-term incentives
- Program-specific awards
- Accessibility adjustments or accommodations during the job application and/or recruitment process