Choice Hotels International operates in hospitality, with a business centered on hotel franchising and a portfolio spanning upscale and economy accommodations. The company supports hotel owners and local communities through programs such as Your Community, Your Choice, and initiatives that expand ownership opportunities for underrepresented entrepreneurs. Its stated focus on diversity, equity, and community engagement shapes its approach to building career paths for associates. Choice Hotels International hires across its business; prospective candidates can explore current opportunities through its careers site.
Commercial Activation and Performance Manager, Upscale Brands
Drive revenue growth, market share, and demand across Choice Hotels’ franchised portfolio. Turn performance data into activation plans and measurable commercial improvements.
Description
- Find hotels with opportunities to improve revenue, market share, and demand generation.
- Analyze hotel performance, risks, and gaps to identify growth opportunities.
- Share insights and recommendations with senior regional directors, field leaders, hotel teams, and senior leadership.
- Create and maintain commercial plans for pricing, demand generation, business mix, and revenue growth.
- Advise on promotions, pricing, revenue recovery, channel performance, direct bookings, and distribution.
- Identify local events and demand drivers that can increase demand and market share.
- Work with area and senior regional directors on commercial growth strategies for individual hotels.
- Connect hotels with enterprise programs, tools, resources, and subject matter experts.
- Manage commercial activation plans and track implementation, milestones, and business results.
- Partner with Revenue Management, Global Sales, Marketing, Loyalty, Distribution, Digital Commerce, Reservation Services, and other commercial centers of excellence.
- Increase awareness and adoption of revenue programs, including Easy Bid, DirectPay, Choice Business Direct, and future offerings.
- Create scalable playbooks, best practices, tools, and resources for hotels.
- Act as a liaison between hotels and corporate commercial teams.
- Provide ROCS Program Revenue Managers with supplemental coverage, transition support, and project assistance.
- Lead commercial activation projects and strategic performance initiatives.
- Maintain project plans, action trackers, and stakeholder communications.
- Assess initiative effectiveness and return on investment using performance, adoption, and revenue metrics.
- Help roll out new commercial strategies, tools, programs, and enterprise initiatives.
- Recommend process improvements that connect operational execution with commercial results.
Requirements
- Bachelor’s degree in Hospitality, Business, Marketing, Revenue Management, or a related field, or equivalent experience.
- At least five years of experience in hotel revenue management, commercial strategy, sales, marketing, operations, franchise support, or a related discipline.
- Strong analytical and problem-solving skills, with the ability to turn data into practical recommendations.
- Working knowledge of hotel revenue management, distribution channels, demand generation, and commercial performance drivers.
- Ability to influence results and prompt action without direct authority.
- Excellent project management, organizational, and prioritization skills.
- Ability to work effectively with owners, operators, field teams, corporate partners, and other stakeholder groups.
- Ability to handle ambiguity and competing priorities while maintaining a strategic perspective.
- Excellent communication, presentation, and consultative skills.
- Willingness to travel as business needs require.
Benefits
- Competitive compensation and medical, dental, and vision coverage.
- Leave and paid time off for holidays, vacation, personal, family, volunteer, and sick leave, as well as jury duty, bereavement, military service, and religious observance.
- Retirement and health savings benefits.
- Employee recognition programs.
- Discounts at Choice hotels worldwide.
- Annual bonus through Choice’s Management Incentive Plan (MIP).
- Home office work arrangement.
- Travel may be required depending on the role.