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Senior Marketing Manager, Brand Programs & Activations — H&R Block (Remote, Missouri)
Lead H&R Block’s brand strategy, activations, partnerships, and customer experience programs. Guide cross-functional initiatives and teams across a tax and financial services organization.
संयुक्त राज्य
मिसौरी$1,01,200 – $1,61,900 / वर्ष
रिमोटपूर्णकालिकवरिष्ठआवश्यक भाषा: अंग्रेज़ीब्रांड मैनेजरविवरण
- Drive the evolution and execution of H&R Block’s brand strategy, positioning, and platform
- Develop messaging frameworks, strategic narratives, and communication priorities
- Create measurement frameworks to evaluate brand health and activation results
- Lead enterprise activations, major programs, partnerships, sponsorships, and cultural moments across paid, earned, and owned channels
- Support thought leadership, community engagement, and cause-related initiatives
- Own the systems, processes, tools, and governance that support consistent enterprise brand management
- Work with Internal Communications, HR, and enterprise leaders to reinforce the H&R Block brand across the associate experience
- Coach, develop, and motivate a high-performing team
- Build a culture centered on strategic thinking, collaboration, curiosity, and accountability
- Partner with GTM, Content, Creative, Communications, Media, Product, Lifecycle, Customer Experience, Research, and other teams to turn brand strategy into integrated programs and measurable business results
- Oversee the team responsible for brand activations, strategic partnerships, brand governance, and operational excellence
आवश्यकताएँ
- Bachelor’s degree in marketing, communications, business, public relations, advertising, or a related discipline
- At least seven years of experience in brand marketing, experiential marketing, partnerships, sponsorships, program management, or a related field
- Proven ability to lead complex, cross-functional marketing programs from strategic planning through delivery
- Strong knowledge of brand strategy, customer engagement, and integrated marketing practices
- Experience overseeing agencies, vendors, partners, and external stakeholders
- Excellent project management and organizational skills, including the ability to manage concurrent initiatives
- Experience creating activation plans, managing budgets, and evaluating program results
- Excellent communication, presentation, and stakeholder management abilities
- Ability to influence and collaborate effectively at every organizational level
- Experience using customer insights and performance data to guide strategy and decisions
- Strong leadership skills with experience directing teams, projects, and cross-functional workstreams
- Experience managing and developing people
- Analytical approach with the ability to translate insights into action
- Familiarity with brand tracking, audience segmentation, customer insights, and measurement frameworks
- Master’s degree in business administration preferred
- Experience in financial services, retail, hospitality, or another consumer-focused industry preferred
- Experience in highly regulated industries, including navigating legal and compliance requirements, preferred
- Experience working in a large, matrixed marketing organization preferred
- Experience with franchised or multi-unit retail, financial services, and/or seasonal businesses preferred
लाभ
- Competitive compensation
- Medical and prescription drug coverage for eligible associates and dependents
- Access to H&R Block’s 401(k) retirement savings plan
- Employee Assistance Program
- Virtual fitness center programs
- Associate discount program
- Business Travel Accident Insurance
- Associate tax preparation benefit
- Potential additional earnings through incentive compensation or short-term incentive plans
- Ongoing learning and development opportunities
- Resources supporting well-being and life inside and outside of work
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