Keyfactor dezvoltă soluții de securitate axate pe identitate, centrate pe infrastructura cu cheie publică (PKI), certificate digitale și chei criptografice. Platforma sa ajută companiile și dispozitivele conectate să gestioneze ciclurile de viață ale certificatelor, să automatizeze operațiunile PKI, să securizeze lansările de software prin semnarea codului și să stabilească identități IoT de încredere. Compania răspunde nevoilor de securitate din domeniile auto, medical, telecomunicații și IoT industrial, ajutând în același timp organizațiile să își modernizeze infrastructura criptografică și să se pregătească pentru provocări emergente, precum criptografia post-cuantică.
Director of Product Marketing at Keyfactor, Remote United States
Lead product marketing strategy and go-to-market execution for Keyfactor’s cryptographic identity and trust infrastructure solutions. Manage product marketers while influencing product, sales, and customer strategy.
Descriere
- Define strategy for Keyfactor’s core solutions, including target buyers, use cases, market needs, growth opportunities, and success measures.
- Collaborate with Product leadership across the development lifecycle, applying customer research, market evidence, and commercial judgment to shape roadmap priorities and investment.
- Track competitors, market changes, technology developments, and regulatory trends, converting insights into positioning, messaging, and go-to-market choices.
- Create differentiated positioning and messaging that clarifies complex technical capabilities for enterprise buyers and connects products to the Keyfactor Trust Control Plane.
- Own go-to-market planning for new products, capabilities, and offers, from validation and pricing input through launch, field enablement, adoption, and optimization.
- Prepare Sales and partners to conduct outcome-focused discussions, differentiate Keyfactor, and manage complex enterprise purchasing processes.
- Evaluate pipeline, adoption, win rates, launch results, and competitive performance to identify obstacles, recommend actions, and improve outcomes.
- Hire and develop a high-performing product marketing team grounded in customer focus, market knowledge, product collaboration, commercial judgment, and accountability.
- Report to the Vice President of Product & Customer Marketing.
- Act as a strategic partner to Product and go-to-market leadership.
Cerințe
- At least eight years of B2B enterprise product marketing experience, including leadership of complex, highly technical, or multi-product solutions.
- Ability to shape product strategy and roadmap decisions through customer insight, market evidence, competitive intelligence, and commercial judgment.
- Successful record of translating technical capabilities into differentiated positioning and leading go-to-market work from validation through launch, adoption, and optimization.
- Strong business acumen in sales-led enterprise environments, with experience using pipeline, adoption, win-loss, and market data to evaluate performance and identify growth opportunities.
- Experience building and developing high-performing product marketing teams and expanding the function’s strategic influence.
- Strong cross-functional leadership, including the ability to align Product, Sales, Marketing, and Customer Success and make progress without direct authority.
- Excellent research, writing, communication, and presentation abilities.
- Experience in cybersecurity, identity, cryptography, cloud infrastructure, or another technical enterprise software field is a significant advantage.
- Applicants must be legally authorized to work in the United States.
Beneficii
- Second Fridays provide a company-wide day off on the second Friday of each month, except November and December due to the holiday schedule; this benefit may change.
- Comprehensive benefits coverage is available globally.
- Paid parental leave is available to new parents, with structure varying by regional and government requirements; in the United States, the company provides generous paid leave plus adoption and fertility support.
- Competitive time off is offered globally.
- Employee-focused ambassadors support employees through Key Contributors and Culture Committees.
- The DIVERSE commitment supports a more inclusive and diverse future in business, society, and technology.
- The Keyfactor Alliance Program supports diversity, equity, inclusion, and belonging efforts.
- Wellbeing support includes wellness resources, a wellness allowance, free mindfulness-app membership, and Wellness Wednesdays.
- Global Volunteer Day, nonprofit matching, and three paid volunteer days are provided.
- Monthly talent-development and cross-functional meetings support professional growth.
- Regular All Hands meetings are followed by group gatherings.
- Employees have opportunities for personal and professional growth.
- An entrepreneurial environment balances autonomy with structure.