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Action
Action
Sponsor pentru viza H1BComerț cu amănuntulComerț electronicLogistică
Action este un retailer european de produse nealimentare, cu peste 2.750 de magazine în 12 țări. Înființată în 1993, compania oferă o gamă largă de produse accesibile pentru viața de zi cu zi, combinând prețurile avantajoase cu accentul pus pe calitate și sustenabilitate. Operațiunile sale extinse de retail sunt susținute de echipe care lucrează în magazine, logistică, comerț electronic și funcții conexe. Action pune, de asemenea, accent pe dezvoltarea angajaților prin oportunități de formare și învățare, ceea ce o face un angajator relevant pentru candidații interesați de retail și de activitatea operațională din spatele unei companii internaționale în creștere.
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CRO Specialist at Action (Hybrid, Netherlands)

Lead conversion optimization for Action’s European retail website, mobile app, and other digital channels. Use experimentation, analytics, customer research, and AI-assisted tools to improve user journeys and conversion rates.

NLȚările de JosHibridNormă întreagăNivel mediuSeniorLimbă Obligatorie: englezăOptimizator al ratei de conversie

Descriere

  • Plan and deliver A/B and multivariate tests with UX, SEO, CI, and Product Development stakeholders
  • Manage the CRO testing roadmap, backlog, and prioritization
  • Monitor and communicate experiment hypotheses, outcomes, and learnings
  • Turn data into clear problem statements and testable hypotheses
  • Define and execute the CRO strategy and roadmap
  • Partner with user researchers to identify conversion barriers throughout the marketing funnel
  • Analyze daily web performance in Medallia DXA to find friction, performance gaps, and technical conversion issues
  • Use Action’s AI-enabled discovery and research repository, including TheyDo and Next, to recognize UX patterns and develop evidence-based hypotheses
  • Advance AI-assisted experimentation for hypothesis creation, test prioritization, variation development, and results analysis
  • Improve user experience and conversion across the website, mobile app, webshop, and other digital touchpoints
  • Carry out qualitative and quantitative customer research with the UX team

Cerințe

  • At least five years of experience in conversion rate optimization and A/B testing
  • At least five years of experience in retail and/or e-commerce
  • Strong analytical capability
  • Hands-on experience with GA4 and digital experience analytics platforms such as Medallia DXA or equivalent
  • Experience with discovery and research platforms such as TheyDo and Next is advantageous
  • Experience collaborating in Scrum teams
  • Confidence working directly with developers and Product Owners
  • Fluent written and spoken English
  • Dutch language skills are an advantage
  • Experience with AI-assisted UX research or experimentation tools is useful, as is strong curiosity about exploring them
  • Excellent communication and teamwork skills

Beneficii

  • Annual bonus of 5–10% tied to company and individual performance
  • 24 days of annual leave
  • Option to purchase five additional vacation days
  • Flexible working hours
  • Work from home for up to 40% of the time
  • 15% employee discount on Action purchases
  • Good pension plan
  • Travel expense allowance
  • Professional development opportunities, including innovation projects, new responsibilities, and skill development

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