Centralize ir B2B SaaS uzņēmums, kas ieņēmumu komandām veido attiecību analīzes risinājumu. Tā platforma analizē e-pastu, zvanu, kalendāru, CRM ierakstu un profesionālo tīklu signālus, lai atklātu galvenās ieinteresētās personas, lēmumu pieņēmējus, prioritātes, siltos iepazīstinājumus un nepilnības klientu kontu pārklājumā. Mākslīgā intelekta asistenti palīdz izpētīt kontus, plānot uzrunas, uzraudzīt darījumu stāvokli un veikt tiešas darbības tādos rīkos kā Salesforce, Outreach, Salesloft un LinkedIn. Produkts ir paredzēts pārdošanas, RevOps un klientu panākumu komandām, kas vēlas skaidrāk izprast pirkšanas attiecības un labāk koordinēt darbu ar klientu kontiem.
Growth Marketing Manager at Centralize — Remote in the United States
Lead acquisition and conversion for Centralize’s B2B relationship-intelligence platform. Own paid marketing, SEO/AEO, website growth, experimentation, and performance analytics.
Apraksts
- Own Centralize’s growth strategy across paid acquisition, SEO/AEO, website conversion, and other acquisition channels
- Shape channel plans by identifying audiences and opportunities, prioritizing tests, allocating investment, and deciding what to scale
- Guide paid acquisition and SEO/AEO agencies by setting direction, establishing priorities, and assessing their recommendations
- Create campaigns and landing pages, write marketing copy, and review performance when needed
- Manage the website as a growth engine, improving traffic-to-signup and qualified-opportunity conversion
- Design and execute experiments involving messaging, landing pages, calls to action, conversion journeys, channels, and campaigns
- Define hypotheses and measurement plans before launching experiments
- Evaluate performance data and identify opportunities for improvement
- Strengthen acquisition and conversion measurement across attribution, channel performance, and funnel metrics
- Explore and validate new acquisition channels and growth opportunities
- Support the development of lifecycle and nurture programs
- Convert successful initiatives into repeatable, scalable programs and processes
Prasības
- Bring 4–7+ years of experience in growth, performance, digital, demand generation, or a related marketing role, preferably in B2B SaaS
- Have built growth programs from the ground up and owned acquisition and conversion results from strategy through execution
- Demonstrate hands-on experience with paid acquisition strategy, budgeting, campaign development, testing, and performance analysis
- Understand SEO and/or AEO and how search, site structure, content, and messaging combine to attract qualified traffic
- Have improved website and landing-page conversion through structured conversion-rate optimization experiments
- Have managed agencies or specialist external partners while retaining accountability for strategy and results
- Apply strong experimentation judgment and translate business questions into clear hypotheses and actionable tests
- Use data confidently to assess performance, diagnose issues, and guide decisions
- Have experience with marketing analytics, attribution, and measurement
- Write clearly and produce effective landing-page, advertising, email, and campaign copy
- Show initiative, ownership, and resourcefulness when advancing work without step-by-step guidance
- Move comfortably between strategic planning and hands-on delivery
- Adapt effectively in a fast-paced startup environment where priorities may shift quickly
- Experience building growth at an early-stage B2B SaaS company is a plus
- Experience with both product-led and sales-led growth motions is a plus
Priekšrocības
- Medical, dental, and vision insurance fully covered
- 401(k) plan
- Parental leave
- Unlimited paid time off plus company holidays
- Quarterly company offsites
- Equipment stipend