Centralize — кіріс әкелетін командаларға арналған байланыстар туралы талдау жүйесін әзірлейтін B2B SaaS компаниясы. Оның платформасы электрондық поштадан, қоңыраулардан, күнтізбелерден, CRM жазбаларынан және кәсіби желілерден алынған сигналдарды талдап, негізгі мүдделі тараптарды, шешім қабылдаушыларды, басымдықтарды, жылы таныстыруларды және аккаунттарды қамтудағы олқылықтарды анықтайды. Жасанды интеллект көмекшілері аккаунттарды зерттеуге, байланыс орнату жоспарын құруға, мәмілелердің жағдайын бақылауға және Salesforce, Outreach, Salesloft әрі LinkedIn сияқты құралдарда тікелей әрекеттер орындауға қолдау көрсетеді. Өнім сатып алу байланыстарын анығырақ түсінуге және аккаунттармен үйлесімді жұмыс істеуге ұмтылатын сату, кірістер операциялары және клиенттер табысы командаларына арналған.
Growth Marketing Manager at Centralize — Remote in the United States
Lead acquisition and conversion for Centralize’s B2B relationship-intelligence platform. Own paid marketing, SEO/AEO, website growth, experimentation, and performance analytics.
Сипаттама
- Own Centralize’s growth strategy across paid acquisition, SEO/AEO, website conversion, and other acquisition channels
- Shape channel plans by identifying audiences and opportunities, prioritizing tests, allocating investment, and deciding what to scale
- Guide paid acquisition and SEO/AEO agencies by setting direction, establishing priorities, and assessing their recommendations
- Create campaigns and landing pages, write marketing copy, and review performance when needed
- Manage the website as a growth engine, improving traffic-to-signup and qualified-opportunity conversion
- Design and execute experiments involving messaging, landing pages, calls to action, conversion journeys, channels, and campaigns
- Define hypotheses and measurement plans before launching experiments
- Evaluate performance data and identify opportunities for improvement
- Strengthen acquisition and conversion measurement across attribution, channel performance, and funnel metrics
- Explore and validate new acquisition channels and growth opportunities
- Support the development of lifecycle and nurture programs
- Convert successful initiatives into repeatable, scalable programs and processes
Талаптар
- Bring 4–7+ years of experience in growth, performance, digital, demand generation, or a related marketing role, preferably in B2B SaaS
- Have built growth programs from the ground up and owned acquisition and conversion results from strategy through execution
- Demonstrate hands-on experience with paid acquisition strategy, budgeting, campaign development, testing, and performance analysis
- Understand SEO and/or AEO and how search, site structure, content, and messaging combine to attract qualified traffic
- Have improved website and landing-page conversion through structured conversion-rate optimization experiments
- Have managed agencies or specialist external partners while retaining accountability for strategy and results
- Apply strong experimentation judgment and translate business questions into clear hypotheses and actionable tests
- Use data confidently to assess performance, diagnose issues, and guide decisions
- Have experience with marketing analytics, attribution, and measurement
- Write clearly and produce effective landing-page, advertising, email, and campaign copy
- Show initiative, ownership, and resourcefulness when advancing work without step-by-step guidance
- Move comfortably between strategic planning and hands-on delivery
- Adapt effectively in a fast-paced startup environment where priorities may shift quickly
- Experience building growth at an early-stage B2B SaaS company is a plus
- Experience with both product-led and sales-led growth motions is a plus
Артықшылықтар
- Medical, dental, and vision insurance fully covered
- 401(k) plan
- Parental leave
- Unlimited paid time off plus company holidays
- Quarterly company offsites
- Equipment stipend