AT&T — сымсыз байланыс, интернет және талшықты желі қызметтері арқылы тұтынушыларға, бизнеске және мемлекеттік сектор ұйымдарына қызмет көрсететін телекоммуникациялық және технологиялық компания. Оның қызметі Open RAN бағытындағы ынтымақтастықтарды қоса алғанда, желілік инновацияны, FirstNet қоғамдық қауіпсіздік байланысын, апаттан кейінгі қалпына келтіруді, тұтынушылық құрылғыларды және деректердің құпиялылығын қамтиды. Компания сондай-ақ тұрақты дамуға, мәдени инклюзияға, корпоративтік жауапкершілікке және мемлекеттік саясатқа мән береді. Қызметкерлері көп және ұзақ жұмыс тарихы бар AT&T коммуникациялық инфрақұрылымға, цифрлық технологияларға, клиенттерге қызмет көрсетуге және жауапты инновацияларға байланысты мансап мүмкіндіктерін ұсынады.
AT&T AVP, Brand Marketing
Lead AT&T’s integrated brand strategy, national campaigns, and growth initiatives. Build brand salience and demand while developing high-performing marketing teams.
Америка Құрама Штаттары
Техас210 600 $ – 316 000 $ / жыл
КеңседеТолық жұмыс күніЖетекшіҚажетті Тіл: ағылшын тіліБренд менеджеріСипаттама
- Shape how AT&T brings its brand to market through integrated strategy and execution.
- Set brand marketing direction across communications, products, business lines, and organizational priorities.
- Create brand briefs, platforms, and programs that strengthen consistency, attribution, and salience.
- Define the role of partnerships, sponsorships, major events, programs, and cultural activations.
- Lead the brand marketing planning process and maintain its calendar.
- Create a brand partnership strategy with the Media and Sponsorships team.
- Work with Brand Strategy and Research, Analytics and Insights, Brand Experience Design, and external partners to improve marketing strategy.
- Plan and deliver end-to-end brand campaigns that extend beyond product portfolios.
- Lead audience-centered programs that build awareness, equity, salience, and affinity.
- Use audience insights, emerging trends, and cultural moments to generate earned media, brand conversation, and social reach.
- Set direction for major event planning and coordinate activations across Marketing and Growth teams.
- Collaborate with Media and Sponsorships, Creative, Content and Advertising, Social, and Corporate Communications.
- Coordinate brand integration across Brand Strategy, Product Marketing, Lifecycle Marketing, Media and Sponsorships, Creative Content and Advertising, Public Relations, and other enterprise partners.
- Advise senior leaders on brand marketing’s contribution to growth, demand, and lasting customer affinity.
- Carry brand marketing strategy through to briefs and marketing activities.
- Create measurement frameworks for brand health and return on investment.
- Build, lead, and develop an integrated brand marketing team.
- Manage brand marketing budgets and link investments to revenue, market share, and other key measures.
Талаптар
- At least 15 years of increasing marketing leadership experience developing and executing strategies that bring brands to market, including enterprise brand marketing, integrated marketing, and go-to-market strategy.
- Experience leading brand marketing for a large national mass-market brand with multiple products, audiences, and channels.
- A record of changing established perceptions and building national brand salience through strategy and communications, including generating brand conversation, earned media, and social reach for a well-known brand.
- Extensive hands-on experience delivering integrated campaigns, programs, partnerships, and major events from start to finish.
- Success translating enterprise brand strategy, audience insight, and cultural context into an overarching marketing strategy, briefs, platforms, and programs.
- Strong collaboration skills, including setting standards, establishing governance, and building alignment across large matrixed organizations without direct authority.
- Strong knowledge of brand health, campaign effectiveness, and marketing performance measurement.
- Experience managing substantial marketing budgets and connecting brand investment to business outcomes.
- Executive presence, sound judgment, narrative development, and storytelling skills, with the ability to advise senior leaders.
- A record of building and developing engaged, high-performing marketing organizations and teams.
- Preferred: Experience in subscription or recurring-revenue businesses where brand influences acquisition, retention, and customer lifetime value.
- Preferred: Fluency in marketing to both consumer and business audiences under one masterbrand.
- Preferred: Experience growing a national brand while adapting to regional and local cultural, competitive, and consumer differences.
- Preferred: Experience driving demand through digital and direct channels as distribution moves away from physical retail.
- Preferred: Experience working with large agency and partner ecosystems, including holding-company relationships and in-house or outsourced models.
- Preferred: Experience marketing to multicultural and generationally diverse audiences at national scale.
Артықшылықтар
- Medical, dental, and vision coverage
- 401(k) plan
- Tuition reimbursement
- Paid parental leave
- Paid caregiver leave
- Additional sick leave beyond state and local legal requirements may be available; this leave is unprotected.
- Adoption reimbursement
- Short- and long-term disability benefits
- Life and accidental death insurance
- Supplemental benefits, including critical illness, accident, hospital indemnity, and group legal coverage
- Employee Assistance Programs (EAP)
- Employee wellness programs
- Discounts of up to 50% on eligible AT&T mobility plans and accessories, internet (including fiber where available), and phone service
- Long-term grants and deferred compensation
- Paid time off and holidays based on hire date, including at least 28 vacation days each year and nine company-designated holidays