AT&T is a telecommunications and technology company serving consumers, businesses, and public-sector organizations through wireless, internet, and fiber services. Its work spans network innovation, including collaborations focused on Open RAN, as well as FirstNet public-safety connectivity, disaster recovery, consumer devices, and data privacy. The company also emphasizes sustainability, cultural inclusion, corporate responsibility, and public policy. With a large workforce and a long operating history, AT&T offers career opportunities connected to communications infrastructure, digital technology, customer services, and responsible innovation.
AT&T AVP, Brand Marketing
Lead AT&T’s integrated brand strategy, national campaigns, and growth initiatives. Build brand salience and demand while developing high-performing marketing teams.
Description
- Shape how AT&T brings its brand to market through integrated strategy and execution.
- Set brand marketing direction across communications, products, business lines, and organizational priorities.
- Create brand briefs, platforms, and programs that strengthen consistency, attribution, and salience.
- Define the role of partnerships, sponsorships, major events, programs, and cultural activations.
- Lead the brand marketing planning process and maintain its calendar.
- Create a brand partnership strategy with the Media and Sponsorships team.
- Work with Brand Strategy and Research, Analytics and Insights, Brand Experience Design, and external partners to improve marketing strategy.
- Plan and deliver end-to-end brand campaigns that extend beyond product portfolios.
- Lead audience-centered programs that build awareness, equity, salience, and affinity.
- Use audience insights, emerging trends, and cultural moments to generate earned media, brand conversation, and social reach.
- Set direction for major event planning and coordinate activations across Marketing and Growth teams.
- Collaborate with Media and Sponsorships, Creative, Content and Advertising, Social, and Corporate Communications.
- Coordinate brand integration across Brand Strategy, Product Marketing, Lifecycle Marketing, Media and Sponsorships, Creative Content and Advertising, Public Relations, and other enterprise partners.
- Advise senior leaders on brand marketing’s contribution to growth, demand, and lasting customer affinity.
- Carry brand marketing strategy through to briefs and marketing activities.
- Create measurement frameworks for brand health and return on investment.
- Build, lead, and develop an integrated brand marketing team.
- Manage brand marketing budgets and link investments to revenue, market share, and other key measures.
Requirements
- At least 15 years of increasing marketing leadership experience developing and executing strategies that bring brands to market, including enterprise brand marketing, integrated marketing, and go-to-market strategy.
- Experience leading brand marketing for a large national mass-market brand with multiple products, audiences, and channels.
- A record of changing established perceptions and building national brand salience through strategy and communications, including generating brand conversation, earned media, and social reach for a well-known brand.
- Extensive hands-on experience delivering integrated campaigns, programs, partnerships, and major events from start to finish.
- Success translating enterprise brand strategy, audience insight, and cultural context into an overarching marketing strategy, briefs, platforms, and programs.
- Strong collaboration skills, including setting standards, establishing governance, and building alignment across large matrixed organizations without direct authority.
- Strong knowledge of brand health, campaign effectiveness, and marketing performance measurement.
- Experience managing substantial marketing budgets and connecting brand investment to business outcomes.
- Executive presence, sound judgment, narrative development, and storytelling skills, with the ability to advise senior leaders.
- A record of building and developing engaged, high-performing marketing organizations and teams.
- Preferred: Experience in subscription or recurring-revenue businesses where brand influences acquisition, retention, and customer lifetime value.
- Preferred: Fluency in marketing to both consumer and business audiences under one masterbrand.
- Preferred: Experience growing a national brand while adapting to regional and local cultural, competitive, and consumer differences.
- Preferred: Experience driving demand through digital and direct channels as distribution moves away from physical retail.
- Preferred: Experience working with large agency and partner ecosystems, including holding-company relationships and in-house or outsourced models.
- Preferred: Experience marketing to multicultural and generationally diverse audiences at national scale.
Benefits
- Medical, dental, and vision coverage
- 401(k) plan
- Tuition reimbursement
- Paid parental leave
- Paid caregiver leave
- Additional sick leave beyond state and local legal requirements may be available; this leave is unprotected.
- Adoption reimbursement
- Short- and long-term disability benefits
- Life and accidental death insurance
- Supplemental benefits, including critical illness, accident, hospital indemnity, and group legal coverage
- Employee Assistance Programs (EAP)
- Employee wellness programs
- Discounts of up to 50% on eligible AT&T mobility plans and accessories, internet (including fiber where available), and phone service
- Long-term grants and deferred compensation
- Paid time off and holidays based on hire date, including at least 28 vacation days each year and nine company-designated holidays