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Anthology Careers
Anthology Careers
1 – 10 Employees
B2BHR TechSaaS
Anthology Careers is an HR technology company providing B2B SaaS tools and support for employee onboarding and related HR processes. Its services include ADP onboarding, Workbright I-9 employment verification, and time and attendance management, along with support for onboarding Canadian hires in line with applicable employment laws and regulations. The company also helps customers navigate onboarding through FAQs and live assistance.
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Senior Events Manager — Remote, United States

Lead Blackboard’s global events strategy and execution as a senior events marketing leader. Build programs that support acquisition, retention, adoption, expansion, and measurable pipeline growth.

USUnited States
$105,200 – $130,000 / year
RemoteFull-timeSeniorEnglish RequiredEvents

Description

  • Lead Blackboard’s global events strategy, calendar, prioritization framework, budget, and end-to-end delivery
  • Translate go-to-market priorities into event programs that support new-logo acquisition, customer retention, adoption, and expansion
  • Develop and maintain an events taxonomy and prioritization model using pipeline potential, audience fit, competitive presence, and historical performance
  • Oversee event spending, forecasting, ROI analysis, vendor partnerships, contract negotiations, and agency or contract staff engagements
  • Monitor cost per opportunity and customer engagement, and report budget variances to the VP of GTM Marketing
  • Manage venue and vendor selection, registration systems, booth and experience design, staffing, shipping, on-site operations, and post-event closeout
  • Develop repeatable execution playbooks for different event formats and regions
  • Lead local and contract event staff when required
  • Plan pre-event outreach, registration campaigns, in-event engagement, and post-event follow-up sequences
  • Partner with Revenue Marketing on demand generation, account targeting, and pipeline development
  • Collaborate with Customer Marketing on nurture programs supporting adoption, retention, and cross-sell objectives
  • Ensure event communications reflect go-to-market positioning and PMM-approved messaging
  • Establish strong operating partnerships with Sales, Customer Success Managers, Sales Enablement, and Solution Engineering
  • Produce event-specific enablement resources, target-account lists, talking points, competitive insights, and meeting-scheduling processes
  • Define event targets for pipeline, meetings, customer engagements, and new contacts
  • Maintain an event performance dashboard connected with Salesforce and HubSpot where applicable
  • Lead post-event reviews and present performance and ROI findings to marketing leadership
  • Coordinate with Marketing Operations on attribution, lead routing, and data collection

Requirements

  • Eight to ten years of experience in event marketing
  • Demonstrated success leading global event programs that generate measurable pipeline
  • Experience developing and managing events that produce new-logo pipeline, ideally for Higher Education and/or Business & Government audiences
  • Knowledge of the Higher Education event calendar, including EDUCAUSE, regional consortia, government technology conferences, and sector-specific gatherings
  • Experience establishing structured partnerships with Sales, Customer Success Managers, Sales Enablement, and Solution Engineering
  • Experience overseeing six- or seven-figure event budgets, negotiating vendor agreements, and presenting ROI to senior leaders
  • Strong project management capabilities with the ability to run multiple events across regions at the same time
  • Data-led event measurement experience, including CRM pipeline reporting and formal post-event analysis
  • Experience managing contract and local event personnel
  • Excellent written and verbal communication skills
  • Experience marketing to Higher Education and Business & Government audiences preferred
  • Familiarity with competitive event environments in EdTech or SaaS preferred
  • Experience working in centralized marketing after distributed or regional field marketing preferred
  • Experience incorporating events into account-based marketing programs preferred
  • Exposure to AI-supported event tools preferred
  • Legal authorization to work in the country where the position is based is required
  • Must retain work authorization throughout employment
  • Visa sponsorship and immigration assistance are not available

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