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Bulk™
Bulk™
201 – 500 Employees
ConsultingMarketingWellness
Bulk™ is a sports nutrition and wellness company focused on helping athletes and active people support their goals through accessible, practical nutrition. Founded in 2006, it develops protein shakes, high-protein foods, vitamins, minerals, and other health supplements, combining product innovation with inclusive marketing. Its work spans sports nutrition, wellness, and marketing as the brand grows its position in the active nutrition market.
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Senior CRM Manager

Lead multi-channel lifecycle marketing for Bulk’s sports nutrition products, with a focus on customer activation, repeat purchases, and lifetime value. Set CRM strategy and use experimentation to improve performance.

GBUnited KingdomHybridFull-timeSeniorEnglish RequiredCustomer SuccessCustomer Success Manager
BigQueryCloudSQL

Description

  • Set Bulk’s multi-market CRM strategy across email, SMS, push and in-app messaging, and direct mail where effective.
  • Develop lifecycle programmes for onboarding, replenishment, cross-selling, win-back, loyalty, referrals, seasonal campaigns, and product launches.
  • Turn strategy into quarterly plans with test hypotheses, measurement plans, and revenue and lifetime value targets.
  • Oversee automated journeys and priority campaigns from audience segmentation and creative briefs through quality checks, deployment, and analysis.
  • Use personalisation and dynamic content to increase relevance and conversion.
  • Run structured tests of subject lines, send times, content, audiences, offers, and channel mix.
  • Work with Data & Analytics to develop audience strategies, RFM cohorts, and replenishment schedules.
  • Maintain accurate attribution and forecasts for CRM revenue.
  • Monitor and report deliverability, engagement, conversion, average order value, repeat purchases, churn, lifetime value, list growth, opt-outs, and channel return on investment.
  • Maintain data quality and hygiene, including customer profiles and communication preferences.
  • Serve as senior business owner for the email service provider, customer data platform, and related tools.
  • Protect deliverability and sender reputation through list hygiene, subscriber sunsetting, consent capture, and SPF, DKIM, and DMARC authentication.
  • Lead, coach, and develop three CRM Executives.
  • Prepare clear briefs and collaborate with Performance Marketing, Creative, Brand, Product, and eCommerce teams.
  • Manage CRM budgets and forecasts.
  • Ensure compliance with UK GDPR, PECR, and applicable privacy laws in each market.
  • Maintain brand standards and an inclusive, customer-first tone of voice.

Requirements

  • Around seven years of CRM or lifecycle marketing experience, ideally in eCommerce or direct-to-consumer businesses.
  • Demonstrated ownership of a multi-channel lifecycle programme that improved repeat purchase rates and lifetime value at scale.
  • Practical experience with a modern ESP or CDP, such as Braze, Klaviyo, Iterable, Salesforce Marketing Cloud, or Emarsys.
  • Strong analytical and experimentation skills, including cohort analysis, incrementality, and champion-challenger testing.
  • Working knowledge of HTML and CSS for email quality checks, event and identity data, and basic SQL or BI tools such as GA4, BigQuery, Looker, or Power BI.
  • In-depth knowledge of email deliverability and list growth practices.
  • People-focused leadership that develops team capability and maintains high standards.
  • Experience with loyalty programmes, referrals, and ambassador or user-generated-content journeys is a plus.
  • Experience managing CRM across multiple markets, including the UK and EU, and localising at scale is a plus.
  • Familiarity with media mix modelling, multi-touch attribution, or incrementality testing is a plus.

Benefits

  • Monthly Bulk Bank Benefits Allowance, including a subsidised gym membership.
  • A day off to celebrate your birthday.
  • PerkBox subscription.
  • 60% discount on Bulk™ products.
  • Flexible start times.
  • Optional additional annual leave.
  • Teammate pension scheme.
  • Life assurance.
  • Medicash.
  • Optional day off for volunteering.
  • Cycle to Work Scheme.
  • Enhanced maternity and paternity leave.
  • Workplace nursery scheme.
  • Bulk™ Pantry.
  • Happy hour drinks fridge on Thursdays and Fridays.
  • Summer working hours.

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