Hustler Marketing is an email marketing agency serving eCommerce brands through retention-focused, data-led campaigns. Its services include email marketing, SMS marketing, and user-generated content (UGC) advertising, with strategies designed to improve engagement metrics such as open rates, click-through rates, and customer lifetime value. The agency combines list growth, platform-specific execution, conversion rate optimization, and selected customer acquisition efforts to connect retention marketing with broader brand growth. Hustler Marketing works with more than 350 brands and assigns account managers to a maximum of three clients, supporting focused and tailored client relationships.
Sales and Marketing Director at Hustler Marketing (Remote, Slovenia)
Lead Sales and Marketing strategy, teams, funnel performance, and revenue growth for Hustler Marketing, an ecommerce retention marketing agency. Drive acquisition systems and commercial growth in a fully remote role based in Slovenia.
Description
- Lead the company’s complete revenue-generation function across Sales and Marketing
- Create, execute, and refine strategies that attract qualified leads and support sustainable revenue growth
- Manage the full commercial funnel from the first client interaction through contract signature and acquisition
- Review current Sales and Marketing operations, uncover inefficiencies, and put corrective improvements in place
- Build scalable lead-generation channels spanning SEO, outbound sales, partnerships, referrals, paid acquisition, and content marketing
- Strengthen lead qualification, sales workflows, pipeline oversight, and conversion performance
- Personally manage strategic sales programs and high-value opportunities during the initial rebuild period
- Hire, coach, and lead effective Sales and Marketing teams
- Oversee departmental budgets, hiring plans, resource distribution, and channel investment choices
- Define KPIs, performance measures, and reporting processes
- Track pipeline condition, lead generation, conversion, customer acquisition costs, forecasts, and overall commercial results
- Deliver performance updates, strategic recommendations, and revenue forecasts to Company Leadership
- Partner with the Service Department and other stakeholders to align client expectations, onboarding, and long-term success
- Find new market opportunities, partnerships, and initiatives for growth
- Study industry developments, competitors, ecommerce trends, and emerging marketing approaches
- Create scalable processes, documentation, and operating frameworks
- Foster accountability, ownership, continuous improvement, and commercial excellence across the organization
- Take part in leadership meetings and help shape company strategy
- Provide commercial perspective and strategic support to other departments
- Report directly to Company Leadership
Requirements
- At least five years of experience leading Sales, Marketing, or Revenue functions with direct accountability for commercial outcomes
- Demonstrated success building, scaling, and managing high-performing Sales and Marketing teams
- A record of personally increasing revenue while creating scalable commercial systems and processes
- Substantial experience in a digital marketing agency or SaaS business serving ecommerce companies is required
- Proven ability to generate qualified leads through SEO, outbound sales, partnerships, referrals, content marketing, and other growth channels
- Strong sales background with demonstrated success closing new business and handling high-value opportunities
- Solid command of pipeline management, lead qualification, conversion improvement, and revenue forecasting
- Strong analytical capability with a data-led approach to decision-making
- Experience overseeing budgets, recruitment, resource planning, and departmental operations
- Excellent leadership, coaching, and people-management skills for remote teams
- Exceptional written and spoken English communication
- Highly organized, accountable, responsive, and dependable with deadlines
- Able to work independently and collaborate effectively with cross-functional teams in a fully remote setting
- Experience selling retention marketing services, including Email Marketing, SMS Marketing, or UGC, is a strong advantage
- Working knowledge of Klaviyo, ecommerce marketing technology, and the wider ecommerce ecosystem is highly desirable
- An established network in the ecommerce or DTC sector is a strong advantage
- Excellent strategic judgment, problem-solving, and decision-making skills
- Available and responsive during Monday-to-Friday office hours from 3–6 PM BCN time
- Able to work consistently for 30–35 hours weekly, or approximately 140 hours monthly
- Reliable internet access and a laptop or desktop suitable for virtual meetings
- Open to constructive feedback and capable of giving clear, effective coaching and feedback
Benefits
- Unlimited performance-based commission linked to closed revenue
- A trial and adaptation period compensated at the full rate
- Performance reviews scheduled every 9–12 months, with the first review after 3–6 months
- Fully remote work with a flexible schedule