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Natural Grocers
201 – 500 Employees
Food & BeverageRetailWellness
Natural Grocers is a U.S.-based specialty retailer offering natural and organic groceries, wellness products, and household essentials at an accessible price point. Its assortment includes organic produce, bulk foods, dairy, meat and seafood, body care, vitamins and supplements, pet products, and Natural Grocers brand items. The company combines retail operations with health-focused services such as nutritional coaching, rewards, educational resources, and community events, serving customers interested in healthy living, sustainable choices, and carefully screened ingredients.
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Culinary Innovation Brand Marketing Manager

Lead culinary innovation and brand marketing for Natural Grocers through recipe development, meal solutions, product launches, food content, photography, and cross-functional campaigns.

USUnited StatesCOColorado
$65,000 – $83,000 / year
HybridFull-timeMiddleSeniorEnglish RequiredBrand Manager

Description

  • Create, test, and refine recipes, menus, quick meal ideas, and product-use concepts featuring Natural Grocers products.
  • Research culinary trends, competing products, and launch activity, then translate findings into actionable recommendations.
  • Support Natural Grocers Brand Products innovation through culinary research, prototypes, preparation testing, and sensory evaluation.
  • Record ingredient quantities, methods, yields, preparation times, and substitutions while creating repeatable procedures and training materials.
  • Collaborate on themed events, product launches, and campaigns while managing assigned projects from planning through delivery.
  • Create product-use stories and food-content briefs for photography, video, social media, email, web, and in-store assets.
  • Recommend culinary messaging, props, and food presentation for wellness and brand campaigns.
  • Create {N}power meal-deal options with menus, serving sizes, preparation guidance, and visual presentation.
  • Develop seasonal and national-event food concepts along with the supporting culinary content.
  • Plan and execute food photography with the Food Photographer and creative team, covering shot concepts, props, styling, and product preparation.
  • Cook and prepare food for social shoots, photography sessions, and video production.
  • Review recipes, create shopping lists, source ingredients, and manage recipe-demonstration expenses.
  • Prepare and cook food in designated Natural Grocers Demo Kitchens while coordinating production schedules.
  • Contribute to culinary photo direction, plating, garnishes, food continuity, and on-camera demonstrations.
  • Clean and reset kitchens in line with food-safety, sanitation, and kitchen SOP requirements.
  • Create quick recipes, food tips, and preparation demonstrations for social channels.
  • Improve recipe organization and discoverability while curating seasonal, product-focused, and event-based collections.
  • Coordinate nutrition-related guidance and claims through established review processes.
  • Manage calendars, milestones, dependencies, and deliverables; submit and monitor Lytho requests.
  • Coordinate with merchandising, product, creative, social, video, web, nutrition education, store, and external partner teams.
  • Plan ingredient and production needs within approved budgets and recommend improvements based on performance feedback.
  • Attend scheduled in-person cooking and production sessions, generally Monday through Friday, for approximately three to four 6–8-hour days per month.

Requirements

  • At least five years of experience in culinary innovation, recipe development, or food marketing.
  • Proven ability to develop, test, and standardize approachable recipes, menus, meal solutions, and product-use concepts from ideation through execution.
  • Strong practical culinary skills, including food preparation, cooking, plating, and precise documentation of ingredients, methods, yields, preparation times, and substitutions.
  • Working knowledge of food safety, sanitation, and kitchen procedures.
  • Ability to investigate culinary, consumer, product, and competitive trends and convert findings into practical recommendations.
  • Experience supporting food photography, video production, or social-content creation.
  • Strong project management and organizational abilities across calendars, milestones, budgets, dependencies, production needs, and deliverables.
  • Clear and effective written and verbal communication skills.
  • Ability to collaborate with marketing, merchandising, product development, creative, social, video, web, nutrition education, store, and external partner teams.
  • Ability to use or quickly learn workflow and project-management platforms, including Lytho.
  • Ability to attend scheduled in-person cooking and production sessions at designated locations.
  • Experience in grocery, retail, consumer packaged goods, natural or specialty foods, or another consumer-focused setting.
  • Experience supporting product research and development, prototyping, sensory evaluation, commercialization, or new-product launches.
  • Experience producing consumer-facing culinary content for social media, email, web, in-store campaigns, recipe collections, seasonal events, or promotional meal programs.
  • Experience with food costing, ingredient sourcing, production budgets, promotional pricing, or vendor coordination.
  • Portfolio showing recipe development, food styling, culinary content, product innovation, or successful cross-functional campaign execution.
  • Degree in culinary arts or marketing preferred.

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