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True Religion
True Religion
201 – 500 Employees
eCommerceFashionRetail
True Religion is a fashion and retail company built around premium denim and lifestyle apparel. Its collections include men's, women's, and children's jeans, tops, outerwear, footwear, accessories, and curated seasonal merchandise, sold through e-commerce and physical retail. The company also supports online shopping experiences such as order tracking, wishlists, and rewards, creating opportunities across product, merchandising, e-commerce, retail, and related business functions.
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CRM Campaigns Manager, True Religion, El Segundo Hybrid

Manage True Religion’s customer relationship and product-launch marketing across email, SMS, and push channels. Lead segmentation, testing, reporting, and optimization to grow engagement and revenue.

USUnited StatesCACalifornia
$100,000 – $115,000 / year
HybridFull-timeMiddleSeniorEnglish RequiredCustomer SuccessCustomer Success Manager

Description

  • Own True Religion’s brand and newness marketing across email, SMS, and push
  • Plan and manage campaigns for new arrivals, launches, brand moments, and editorial content
  • Create campaign briefs and audience plans in collaboration with creative teams
  • Run tests across subject lines, creative, offers, timing, and audience segments
  • Monitor revenue and engagement metrics to assess and improve campaign performance
  • Collaborate with retail teams on store openings, events, and in-store initiatives
  • Target customers using behavioral and purchase-based segmentation
  • Support promotional and sale communications during peak periods
  • Develop the brand and newness playbook with brand, creative, and merchandising partners
  • Report to the Senior Manager, CRM & Campaigns

Requirements

  • 5–7 years of experience in CRM, lifecycle, or campaign marketing
  • Hands-on email marketing experience plus experience with SMS or push messaging
  • Experience leading brand, content, or product-launch campaigns for a consumer brand or retailer
  • Demonstrated ability to brief creative teams and manage campaigns from concept through performance reporting
  • Proficiency in segmentation, A/B testing, and KPI-driven decision-making
  • Excellent writing, communication, and cross-functional collaboration skills
  • Ability to manage multiple campaigns and respond to last-minute changes in a deadline-driven environment
  • Apparel, fashion, or e-commerce retail experience preferred
  • Experience supporting retail locations through CRM or omnichannel campaigns preferred
  • Experience with enterprise CRM, ESP, and messaging platforms such as Cordial, Listrak, Attentive, Airship, Salesforce, Iterable, Braze, or Klaviyo preferred
  • Working knowledge of email HTML/CSS and responsive templates preferred
  • Familiarity with loyalty and lifecycle programs preferred
  • Must satisfy applicable employment eligibility requirements

Benefits

  • Health benefits
  • 401(k) plan with employer match
  • Merchandise discounts
  • Commuter benefits
  • Wellness programs
  • Employee assistance programs
  • Hybrid work model with in-office attendance on designated days

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