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Arcserve develops unified data resilience solutions for organizations that need to keep critical information secure and recoverable. Its portfolio spans AI-enabled cyber resilience, backup and recovery, disaster recovery as a service, and cloud and hybrid data protection across physical, virtual, hyperconverged, and multicloud environments. The company serves small and midsize businesses, channel partners, and managed service providers in the cybersecurity and B2B technology sectors.
Channel Marketing Manager – Spain (Remote)
Lead Arcserve’s EMEA channel demand generation across VAR, distributor, and MSP partners. Own co-marketing campaigns, market development funds, and performance reporting to support measurable regional growth.
Description
- Create and deliver integrated channel marketing strategies that generate demand and pipeline through VARs, distributors, and MSPs.
- Plan and manage partner campaigns, co-marketing initiatives, and sales plays aligned with regional revenue objectives and sales priorities.
- Adapt global campaigns for regional audiences and extend their reach.
- Develop strong working relationships with channel partners and cross-functional internal teams.
- Equip partners with co-branded content, training, and sales enablement resources that support sell-through.
- Oversee Market Development Funds programs to ensure compliant spending, effective investment, and measurable results.
- Measure campaign performance and ROI, then provide data-informed recommendations.
- Lead quarterly marketing reviews with partner leadership.
- Deliver quarterly business reviews to relevant stakeholders.
- Partner with product, digital, and field marketing teams on campaign assets, joint messaging, and enablement resources.
Requirements
- Bring 7–10 years of experience in channel, partner, or field marketing within B2B technology or SaaS.
- Have demonstrated experience collaborating with VARs, distributors, and/or MSPs.
- Use strong analytical, budgeting, and reporting skills to measure and improve marketing ROI.
- Have hands-on experience with marketing automation, CRM, and analytics platforms such as HubSpot, Salesforce, or Looker Studio.
- Be familiar with email outreach platforms such as Apollo, Salesloft, or Outreach.
- Understand inbound marketing funnels, lead nurturing, and customer lifecycle marketing.
- Manage multiple priorities and deadlines effectively in a fast-paced environment.
- Communicate clearly in writing and conversation with internal teams and external partners.
- Work independently, experiment constructively, learn new technologies, and adapt quickly.
- Stay highly organized, detail-oriented, and proactive in identifying opportunities and solutions.
- Build productive relationships with internal and external stakeholders as a collaborative team member.
- Bring a customer- and partner-focused approach with enthusiasm for engagement and business impact.
- Remain effective amid ambiguity and change while shifting priorities and balancing competing demands.
- Demonstrate commitment to continuous learning, creativity, and measurable results.
- Be proficient in English and ideally one or more additional European languages.
Benefits
- Expect limited travel of approximately one to two trips per quarter, including cross-border travel for partner meetings, events, and training.
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