Arcserve
Arcserve
501 – 1.000 Angajați
B2BSecuritate cibernetică
Arcserve dezvoltă soluții unificate pentru reziliența datelor, destinate organizațiilor care trebuie să păstreze informațiile critice în siguranță și să le poată recupera. Portofoliul companiei include reziliență cibernetică bazată pe inteligență artificială, backup și recuperare, recuperare în caz de dezastre ca serviciu, precum și protecția datelor în cloud și în medii hibride — fizice, virtuale, hiperconvergente și multicloud. Compania deservește întreprinderi mici și mijlocii, parteneri de canal și furnizori de servicii gestionate din sectoarele securității cibernetice și tehnologiei B2B.

Channel Marketing Manager – Spain (Remote)

Lead Arcserve’s EMEA channel demand generation across VAR, distributor, and MSP partners. Own co-marketing campaigns, market development funds, and performance reporting to support measurable regional growth.

Descriere

  • Create and deliver integrated channel marketing strategies that generate demand and pipeline through VARs, distributors, and MSPs.
  • Plan and manage partner campaigns, co-marketing initiatives, and sales plays aligned with regional revenue objectives and sales priorities.
  • Adapt global campaigns for regional audiences and extend their reach.
  • Develop strong working relationships with channel partners and cross-functional internal teams.
  • Equip partners with co-branded content, training, and sales enablement resources that support sell-through.
  • Oversee Market Development Funds programs to ensure compliant spending, effective investment, and measurable results.
  • Measure campaign performance and ROI, then provide data-informed recommendations.
  • Lead quarterly marketing reviews with partner leadership.
  • Deliver quarterly business reviews to relevant stakeholders.
  • Partner with product, digital, and field marketing teams on campaign assets, joint messaging, and enablement resources.

Cerințe

  • Bring 7–10 years of experience in channel, partner, or field marketing within B2B technology or SaaS.
  • Have demonstrated experience collaborating with VARs, distributors, and/or MSPs.
  • Use strong analytical, budgeting, and reporting skills to measure and improve marketing ROI.
  • Have hands-on experience with marketing automation, CRM, and analytics platforms such as HubSpot, Salesforce, or Looker Studio.
  • Be familiar with email outreach platforms such as Apollo, Salesloft, or Outreach.
  • Understand inbound marketing funnels, lead nurturing, and customer lifecycle marketing.
  • Manage multiple priorities and deadlines effectively in a fast-paced environment.
  • Communicate clearly in writing and conversation with internal teams and external partners.
  • Work independently, experiment constructively, learn new technologies, and adapt quickly.
  • Stay highly organized, detail-oriented, and proactive in identifying opportunities and solutions.
  • Build productive relationships with internal and external stakeholders as a collaborative team member.
  • Bring a customer- and partner-focused approach with enthusiasm for engagement and business impact.
  • Remain effective amid ambiguity and change while shifting priorities and balancing competing demands.
  • Demonstrate commitment to continuous learning, creativity, and measurable results.
  • Be proficient in English and ideally one or more additional European languages.

Beneficii

  • Expect limited travel of approximately one to two trips per quarter, including cross-border travel for partner meetings, events, and training.

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