Baker Hughes ऊर्जा और औद्योगिक क्षेत्रों के लिए उपकरणों और डिजिटल समाधानों का विकास, निर्माण और सेवा प्रदान करने वाली एक ऊर्जा प्रौद्योगिकी कंपनी है। इसका कार्य ऑयलफील्ड सर्विसेज़ एंड इक्विपमेंट तथा इंडस्ट्रियल एंड एनर्जी टेक्नोलॉजी तक फैला हुआ है, जहाँ इंजीनियरिंग, डेटा और विज्ञान को मिलाकर ग्राहकों को सुरक्षा, दक्षता और पर्यावरणीय प्रदर्शन बेहतर बनाने में सहायता की जाती है। कंपनी में उपलब्ध रोजगार के अवसर उन पेशेवरों के लिए उपयुक्त हो सकते हैं, जो उभरती ऊर्जा प्रणालियों और कम-कार्बन समाधानों में प्रौद्योगिकी तथा तकनीकी विशेषज्ञता का उपयोग करने में रुचि रखते हैं।
Senior Social Media Manager at Baker Hughes
Shape Baker Hughes’ role in energy industry conversations through social strategy, executive thought leadership, and employee advocacy. Build scalable content, community, governance, and measurement programs.
विवरण
- Move social media from corporate publishing toward establishing Baker Hughes as an industry authority.
- Position the company as a leading voice in important industry conversations.
- Create employee advocacy and expert amplification programs.
- Set a multi-year direction for social innovation.
- Spot emerging audience behaviors, technologies, and platforms.
- Build audience-led content strategies and participatory social experiences.
- Grow industry influence through executives, engineers, researchers, and subject matter experts.
- Assess new platforms and pilot AI-supported content creation workflows.
- Experiment with content formats and approaches to engagement.
- Create governance frameworks, workflows, and RACI structures.
- Develop functional champions and help business leaders share their expertise.
- Provide enterprise-wide training and capability-building programs.
- Build repeatable content engines and experiences tailored to each platform.
- Develop social listening, intelligence, and community engagement programs.
- Create response playbooks and escalation procedures.
- Track share of voice, influence growth, thought leadership authority, reputation impact, executive visibility, employee advocacy, business contribution, conversion, and demand influence.
आवश्यकताएँ
- At least 10 years of experience in social media, digital strategy, communications, brand, or content leadership.
- Experience creating social media programs at enterprise scale.
- Strong knowledge of audience development and influence-building.
- Experience leading cross-functional transformation initiatives.
- Expertise in executive communications and thought leadership.
- Experience overseeing agencies, technology platforms, and analytics programs.
- A record of driving innovation and organizational change.
लाभ
- Company-sponsored health and welfare programs.
- Thrift Plan (401k).
- Choice of coverage options.
- Comprehensive, competitive benefits package.
- Potential additional compensation, such as bonuses, subject to applicable benefit plans or policies.