California Closets proiectează și instalează soluții de depozitare personalizate pentru locuințe, inclusiv dulapuri, dressinguri și sisteme pentru garaje. Consultanții săi de design lucrează cu clienții față în față sau virtual pentru a planifica spații adaptate nevoilor, stilului și bugetului acestora, folosind modele 3D pentru a prezenta proiectul propus. Compania utilizează materiale provenite din America de Nord și Europa și oferă servicii profesionale de instalare. California Closets activează în domeniul îmbunătățirii locuințelor și al construcțiilor, iar consultanța face parte din procesul său de design.
Senior Manager, CRM Campaign Strategy and Insights
Lead CRM campaign strategy, measurement, and optimization across direct mail and email for California Closets. Turn customer data into targeted programs, actionable insights, and revenue growth.
Descriere
- Build and optimize customer marketing programs that increase leads, engagement, repeat business, and revenue.
- Set CRM strategies for acquisition, retention, reactivation, referrals, and customer lifetime value.
- Use behavioral, demographic, transactional, and geographic data to identify audience segments and targeting opportunities.
- Partner with stakeholders and the email team to coordinate customer contact strategies across direct mail and email.
- Shape audience, offer, messaging, and contact plans around business goals and customer needs.
- Recommend campaign tests and optimization plans.
- Oversee direct mail campaigns from planning through deployment and measurement.
- Coordinate audience selection, campaign setup, production schedules, delivery timing, and post-campaign analysis.
- Work with direct mail agencies, printers, data providers, and marketing vendors.
- Keep campaign deliverables accurate, on schedule, and within budget.
- Define reporting methods, campaign KPIs, measurement frameworks, attribution approaches, and performance benchmarks.
- Design and assess tests using control groups, holdouts, incrementality analysis, and performance comparisons.
- Analyze and share results across direct mail, email, and other CRM programs.
- Prepare executive-ready reports, dashboards, presentations, and recommendations.
- Check campaign data, calculations, assumptions, and reporting outputs for accuracy.
- Manage CRM campaign calendars, priorities, timelines, and stakeholder updates.
- Write campaign briefs and execution plans.
- Coordinate work across marketing, creative, analytics, technology, and franchise teams.
- Ensure campaigns follow brand, legal, privacy, and operational standards.
- Help assess and implement CRM programs, technologies, tools, and capabilities.
- Document practices and procedures that support scalable programs.
Cerințe
- Bachelor’s degree in marketing, business, analytics, statistics, or a related field.
- At least seven years of experience in CRM, lifecycle marketing, database marketing, or a related area.
- Substantial hands-on experience developing, running, and measuring direct mail programs.
- Strong knowledge of campaign measurement, attribution models, testing frameworks, incrementality analysis, and performance analytics.
- Ability to turn campaign results into practical business insights and recommendations for stakeholders and leadership.
- Advanced Excel skills, including pivot tables, lookups, campaign analysis, and data interpretation.
Beneficii
- Remote work is available to employees.
- The employer provides equal employment opportunity.
- Information is handled confidentially in accordance with EEO guidelines.