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California Closets
California Closets
5 001 – 10 000 Darbuotojai
KonsultavimasNamų gerinimasStatyba
California Closets designs and installs custom storage for homes, including closets, wardrobes, and garage systems. Its design consultants work with clients in person or virtually to plan spaces around their needs, style, and budget, using 3D models to show the proposed design. The company uses materials sourced from North America and Europe and provides professional installation. California Closets operates in home improvement and construction, with consulting as part of its design process.
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Senior Manager, CRM Campaign Strategy and Insights

Lead CRM campaign strategy, measurement, and optimization across direct mail and email for California Closets. Turn customer data into targeted programs, actionable insights, and revenue growth.

USJungtinės ValstijosAZArizona
130 000 $ / metai
NuotolinisVisas etatasVyresnysis specialistasPrivaloma Kalba: anglųKlientų sėkmėKlientų sėkmės vadybininkas

Aprašymas

  • Build and optimize customer marketing programs that increase leads, engagement, repeat business, and revenue.
  • Set CRM strategies for acquisition, retention, reactivation, referrals, and customer lifetime value.
  • Use behavioral, demographic, transactional, and geographic data to identify audience segments and targeting opportunities.
  • Partner with stakeholders and the email team to coordinate customer contact strategies across direct mail and email.
  • Shape audience, offer, messaging, and contact plans around business goals and customer needs.
  • Recommend campaign tests and optimization plans.
  • Oversee direct mail campaigns from planning through deployment and measurement.
  • Coordinate audience selection, campaign setup, production schedules, delivery timing, and post-campaign analysis.
  • Work with direct mail agencies, printers, data providers, and marketing vendors.
  • Keep campaign deliverables accurate, on schedule, and within budget.
  • Define reporting methods, campaign KPIs, measurement frameworks, attribution approaches, and performance benchmarks.
  • Design and assess tests using control groups, holdouts, incrementality analysis, and performance comparisons.
  • Analyze and share results across direct mail, email, and other CRM programs.
  • Prepare executive-ready reports, dashboards, presentations, and recommendations.
  • Check campaign data, calculations, assumptions, and reporting outputs for accuracy.
  • Manage CRM campaign calendars, priorities, timelines, and stakeholder updates.
  • Write campaign briefs and execution plans.
  • Coordinate work across marketing, creative, analytics, technology, and franchise teams.
  • Ensure campaigns follow brand, legal, privacy, and operational standards.
  • Help assess and implement CRM programs, technologies, tools, and capabilities.
  • Document practices and procedures that support scalable programs.

Reikalavimai

  • Bachelor’s degree in marketing, business, analytics, statistics, or a related field.
  • At least seven years of experience in CRM, lifecycle marketing, database marketing, or a related area.
  • Substantial hands-on experience developing, running, and measuring direct mail programs.
  • Strong knowledge of campaign measurement, attribution models, testing frameworks, incrementality analysis, and performance analytics.
  • Ability to turn campaign results into practical business insights and recommendations for stakeholders and leadership.
  • Advanced Excel skills, including pivot tables, lookups, campaign analysis, and data interpretation.

Privalumai

  • Remote work is available to employees.
  • The employer provides equal employment opportunity.
  • Information is handled confidentially in accordance with EEO guidelines.

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