Swanky este o agenție Shopify Plus cu servicii complete, care lucrează cu branduri internaționale de comerț electronic. Echipele sale proiectează și dezvoltă magazine online, ajută companiile să migreze de pe platforme precum Magento, BigCommerce și WooCommerce și susțin creșterea continuă prin soluții de abonament, optimizarea ratei de conversie și marketing digital. Cu peste 14 ani de experiență, Swanky îmbină strategia de comerț electronic cu implementarea tehnică pentru a ajuta brandurile să îmbunătățească performanța magazinelor și să se extindă pe piețe internaționale.
Senior Ecommerce Strategist
Shape Shopify growth strategies for ambitious retailers, using customer data, conversion optimisation and experimentation. Build strategic roadmaps and improve customer experiences across the full journey.
Descriere
- Understand clients’ priorities, goals and key performance indicators.
- Work with data specialists to examine customer behaviour, sales results and market trends, then identify opportunities to grow.
- Create and present data-informed recommendations for every stage of the customer journey, from acquisition through retention.
- Lead growth diagnostics and insight projects, including workshops that define each brand’s strategic direction for the next six to twelve months.
- Manage the HBR process to keep teams aligned on a shared strategic direction.
- Design and run A/B testing programmes to improve conversion, site performance and customer experience.
- Set strategic priorities with account managers and coordinate smooth delivery of ecommerce initiatives.
- Coordinate ecommerce strategy with marketing campaigns, SEO, paid media and content.
- Lead targeted, high-return projects, such as subscription launches, product bundling to increase average order value, or loyalty programmes.
- Recommend a suitable technology stack for each client’s goals, based on the capabilities of available apps.
- Track Shopify updates, app releases and ecommerce trends, and share relevant opportunities with clients early.
Cerințe
- At least four years’ experience in ecommerce strategy, conversion rate optimisation or a related growth role, preferably in an agency.
- Strong analytical ability and skill in turning data into clear commercial recommendations.
- Practical experience planning, running and analysing A/B tests.
- Sound knowledge of Shopify and its app ecosystem.
- Understanding of digital marketing, customer journeys and conversion optimisation.
- Experience presenting to senior client stakeholders and facilitating workshops.
- Excellent written and spoken communication.
- Experience with Shopify Plus and enterprise brands.
- Familiarity with analytics and testing tools such as GA4, Polar Analytics, Hotjar or Microsoft Clarity.
Beneficii
- 30 days of annual leave, including bank holidays, plus one additional day for each full year of service, up to five days.
- Flexible working hours.
- Employee Assistance Programme with 24/7 access.
- Complimentary drinks and snacks at the Exeter office.
- Choice of laptop: MacBook Pro or equivalent.
- Occasional travel to client meetings and conferences.
- Regular company socials and events.