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Canvas8
Canvas8
51 – 200 Darbuotojai
Kvalifikuoto darbuotojo vizos rėmėjasKonsultavimasRinkodara
Canvas8 is a behavioural insights practice working with organizations on media, communications and product development. It draws on psychology, journalism, anthropology and behavioural economics to interpret everyday human behaviour and turn research into narratives for brands. Its work is supported by a network of more than 1,400 experts and an online library of trend reports and case studies. Canvas8 serves clients including the Bill & Melinda Gates Foundation, Google, Nike and Samsung, and has teams in London, Los Angeles and New York.
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Darbai įmonėje

Freelance Lifecycle Communications Copy Specialist

Shape behaviour-triggered communications for Canvas8’s premium insights platform, from onboarding through renewal and win-back. Develop lifecycle messaging frameworks and write clear, targeted copy across email and in-product channels.

GBJungtinė KaralystėHibridinisSutartisVidutinis lygisVyresnysis specialistasPrivaloma Kalba: anglųKomunikacija

Aprašymas

  • Audit member communications and establish messaging frameworks for each lifecycle stage.
  • Set channel, cadence and frequency guidelines for behaviour-triggered and broadcast messages.
  • Choose relevant interventions for each audience segment.
  • Extend the existing Engagement Lifecycle Framework and lifecycle map.
  • Create lifecycle sequences for onboarding, activation, feature discovery, product-qualified leads, renewal and win-back.
  • Write subject lines, body copy, calls to action and in-product messages for each segment and trigger.
  • Script and produce short walkthrough videos for onboarding and feature discovery.
  • Create reusable email templates and formats.
  • Develop an AI-assisted process to generate and quality-check copy variants at scale.
  • Draft A/B test variants, review outcomes with the team and refine the copy.
  • Document voice, templates and workflows to support continuity after the engagement.
  • Coordinate with the lifecycle and PostHog specialist responsible for segments, triggers and journeys.
  • Work with Member Engagement and editorial teams to apply the brand voice and use the content library.
  • Align priorities with the Head of Product Innovation, Strategy Director and Client Partnership team.
  • Communicate ideas clearly and offer constructive expert feedback.

Reikalavimai

  • Bring at least five years of experience in lifecycle, CRM or member communications, with strong copywriting skills.
  • Provide portfolio examples of behaviour-triggered sequences, such as onboarding, activation, renewal or win-back communications.
  • Have experience with subscription, membership, publishing or B2B SaaS products.
  • Understand what encourages members to stay engaged and renew.
  • Be able to create a messaging framework and voice, then apply them consistently across segments and variants.
  • Use AI tools confidently to generate and refine copy at scale.
  • Apply sound judgement when evaluating AI-generated copy.
  • Work effectively with technical and data specialists and understand how segments and events inform messaging.
  • Experience with PostHog or a similar tool is a plus.
  • Have experience designing email templates and formats.
  • Use data to shape test variants and interpret results.
  • Maintain clear documentation and handover materials.
  • Work independently in a small, fast-paced team.
  • Experience scripting or recording short product videos with Loom or a similar tool is a plus.
  • Provide a portfolio featuring lifecycle sequences, copy, your individual contribution, case studies and measurable results.
  • Be available to start in October or November 2026.

Privalumai

  • Freelance contract.
  • Hybrid work in London or a remote arrangement.
  • Contract falls outside IR35.
  • Two days per week.
  • Contract duration of two to three months.

Susiję darbai

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