Dotdigital is a marketing automation platform for mid-market and enterprise businesses across a range of industries. Its tools help brands create relevant customer connections and improve marketing engagement. Founded in 1999, the company has a global team of more than 400 employees and emphasizes responsible marketing, sustainability, diversity, and inclusion. Dotdigital describes itself as the world’s first carbon-neutral marketing automation platform and holds ISO 14001, ISO 27701, and ISO 27001 certifications. Its initiatives include green practices, employee wellbeing, and women’s empowerment in technology.
Content and Social Media Specialist at Dotdigital (Hybrid, UK)
Create visual, video and social campaigns for Dotdigital’s customer experience and data platform. Develop influencer, employee advocacy and global content programs.
Сипаттама
- Create visual content suited to social platforms and marketing channels.
- Produce high-quality photography and video.
- Plan, film and edit short videos that explain complex ideas clearly.
- Coordinate with freelancers, agencies and other external partners worldwide.
- Turn whitepapers, guides and eBooks into short social posts.
- Use short-form multimedia to communicate product and feature messages.
- Write engaging captions, headlines and posts that reflect Dotdigital’s brand voice.
- Adapt and format content for individual platforms.
- Improve content calendars and balance social publishing to support marketing goals.
- Keep up with industry developments and social media trends.
- Measure engagement, reach and conversions, and use results to guide strategy.
- Coordinate with SEO/AEO and paid search teams to align social content with keywords and search goals.
- Extend content and social activity to customers and partners through employee- and user-generated content.
- Develop an influencer program across multiple channels.
- Establish and grow an employee advocacy program.
- Partner with design, product marketing, revenue and people teams around the world.
- Build cross-functional relationships and encourage employees to contribute content.
- Travel occasionally to Dotdigital offices to capture workplace and culture content and publish live social updates.
- Report to the Head of Content Marketing.
Талаптар
- Experience creating and editing visual content, including photography, short-form video and social captions.
- Experience with design, editing and AI tools such as CapCut, Figma and Canva, or similar tools.
- Able to brief and manage agencies and freelancers.
- Excellent at writing concise, engaging copy for social platforms.
- Familiarity with platform-specific content practices, social media trends and influencers worldwide.
- Able to identify suitable influencers and build relationships with them.
- Experience turning long-form material into compelling short posts.
- Collaborative approach to working with design teams, stakeholders and external partners.
- Strong organization and scheduling skills.
- Skilled at building relationships at all levels, including with senior leaders.
- Comfortable appearing on camera and being featured in Dotdigital content.
- Able to build personal brands and profiles on LinkedIn.
- Technically confident and curious about social scheduling and listening tools, large language models and editing software.
- B2B SaaS experience is useful but not required.
Артықшылықтар
- Commission and bonus opportunities.
- Annual leave that grows with service, with the option to purchase additional days.
- Extra paid wellbeing days and an annual wellbeing reward.
- Office closure over Christmas, providing additional time off.
- Enhanced parental leave and family support policies.
- Employee recognition and reward programs.
- Referral bonuses and long-service rewards.