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UPS is a global logistics and package delivery company that connects businesses and individuals through an extensive transportation and delivery network. Its workforce supports services across package delivery, transportation, healthcare logistics, and related professional operations. Job opportunities span seasonal support, driving, warehouse operations, and corporate roles in locations across the United States and internationally, making UPS a broad employer for candidates interested in logistics, supply chain, customer service, and business functions.
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Senior Digital Product Marketing Manager - UPS

UPS is seeking a senior product marketing manager to commercialize InsureShield® and Parcel Pro® Secure Commerce solutions. The role leads segmentation, positioning, go-to-market strategy, adoption, and revenue growth.

USUnited States
$108,600 – $165,060 / year
On-siteFull-timeSeniorLeadEnglish RequiredProduct Marketing

Description

  • Lead commercialization strategy for the Secure Commerce portfolio, including InsureShield® and Parcel Pro® Secure Commerce solutions
  • Connect product capabilities, customer needs, market opportunities, and revenue growth priorities
  • Own market segmentation, Ideal Customer Profile development, buyer personas, value propositions, competitive positioning, and commercialization planning
  • Convert product features into differentiated market strategies that increase adoption, market penetration, customer value, and revenue
  • Represent market and customer perspectives by applying customer insight, market intelligence, buying behavior, and business outcomes to commercial decisions
  • Collaborate with Product Management, Sales, Strategic Partnerships, Marketing, Customer Experience, and Operations
  • Build co-marketing and partnership programs, including webinars, joint campaigns, and internal marketing for UPS
  • Produce case studies, solution narratives, and proof points that support consultative selling and late-stage deal influence
  • Evaluate segment performance, adoption patterns, and go-to-market effectiveness, then adjust strategy based on findings

Requirements

  • At least seven years of experience in product marketing, segment marketing, account-based marketing, or go-to-market strategy
  • Experience in B2B, enterprise, SaaS, platform, or ecosystem-based businesses is preferred
  • Demonstrated ownership of segment or vertical value propositions and their translation into scalable go-to-market or account-based marketing programs
  • Proven ability to work with Sales and Channel teams on complex, extended buying cycles involving multiple stakeholders
  • Record of producing revenue outcomes through adoption, utilization, expansion, or partner-led growth
  • Advanced account-based marketing and segmentation skills, including buying-group messaging, account prioritization, and personalized go-to-market planning
  • Ability to turn product capabilities into outcome-focused value narratives for enterprise buyers, partners, and internal stakeholders
  • Experience creating co-marketing and partnership strategies with defined objectives and success measures
  • Ability to develop content including case studies, solution narratives, and proof points
  • Strong analytical skills for evaluating segment performance, adoption patterns, and go-to-market effectiveness
  • Experience in regulated, logistics, commerce, or multichannel platform environments is preferred
  • Familiarity with modern marketing technology and account-based marketing tools is preferred
  • Ability to collaborate with analytics or data teams to measure results
  • Ability to use automation and AI-assisted workflows
  • Strong cross-functional leadership capabilities
  • Must be a U.S. citizen or national, a lawful permanent resident, or otherwise authorized to work in the U.S. for this employer

Benefits

  • Annual short-term and/or long-term incentive compensation programs may be available
  • Medical and prescription drug coverage
  • Dental insurance
  • Vision insurance
  • Flexible Spending Account
  • Health Savings Account
  • Dependent Care Flexible Spending Account
  • Basic and supplemental life insurance, plus accidental death and dismemberment coverage
  • Disability income protection plan
  • Employee Assistance Program
  • 401(k) retirement plan
  • Vacation leave
  • Paid holidays and personal time
  • Paid sick leave and family and medical leave as required by law
  • Discounted employee stock purchase program

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