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re:act
re:act
11 – 50 Employees
MarketingSaaS
re:act is a London-based digital and creative marketing agency founded by former FMCG marketers. The agency helps global brands develop memorable stories through social media strategy and management, influencer relations, community engagement, content, integrated campaigns, and creative production. Its in-house capabilities include photography, video, animation, and CGI, supporting work across health and beauty, food and drink, and other FMCG categories. re:act combines creative development with data-informed campaign thinking and offers an inclusive environment for people working across strategy, content, social, and production.
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Senior Content Strategy Manager in London (Hybrid)

Lead content strategy, creative development, shoots and campaigns for re:act, a London digital marketing agency. Turn culturally relevant ideas into high-quality content from initial brief through final execution.

GBUnited KingdomHybridContractMiddleSeniorEnglish RequiredStrategy

Description

  • Set the strategic and creative direction for content by connecting brand goals, audience insight and cultural context.
  • Guide concepts from first idea to finished content while setting ambitious creative standards.
  • Write focused creative briefs aligned with brand priorities, audience understanding and commercial aims.
  • Create distinctive ideas and communicate creative thinking clearly to clients and internal stakeholders.
  • Develop a thorough understanding of each brand, its audience, market position, competitors and category.
  • Apply audience, social and cultural intelligence to uncover relevant and differentiated creative opportunities.
  • Direct campaign, always-on and reactive content shoots from a creative perspective.
  • Make on-set creative calls and direct photographers, videographers, models, creators and production teams.
  • Collaborate with the Art Director to ensure the visual work reflects the intended creative direction.
  • Evaluate content during production and post-production, pushing back when quality falls below standard.
  • Lead creative concepts across campaigns, always-on activity, reactive work, creator content and UGC.
  • Keep pace with cultural shifts, social behaviour, emerging formats and evolving creative practices.
  • Provide senior creative leadership across social, creative, production and account teams.
  • Work closely with Accounts to understand client needs and uncover new creative possibilities.
  • Coach and develop junior colleagues through constructive feedback and practical guidance.
  • Use performance data, audience behaviour and social insight to shape future briefs and creative work.
  • Keep creative ambition aligned with brand requirements and commercial priorities.

Requirements

  • Substantial experience in content, creative and social strategy, with evidence of taking ideas from brief through delivery.
  • Strong knowledge of social platforms, content formats, target audiences and cultural developments.
  • Experience directing shoots and collaborating with photographers, videographers, creators and production crews.
  • Excellent creative judgement and the ability to identify genuinely effective ideas and content.
  • Confidence presenting creative work and navigating challenging discussions with clients and internal stakeholders.
  • A strong grasp of brand strategy and its application to compelling content.
  • Commercial awareness and the judgement to balance creative ambition with client and business needs.
  • A collaborative, hands-on approach combined with the confidence to own decisions and lead delivery.
  • Natural leadership skills, with the ability to motivate others, raise quality and bring out the best in a broader team.

Benefits

  • Eligibility for annual and new-business bonus schemes.
  • Up to 29 days of leave plus bank holidays.
  • Summer working hours.
  • Complimentary breakfast and refreshments.
  • Company pension scheme.
  • Cycle to Work scheme.
  • Enhanced family-friendly benefits.
  • Supportive, welcoming team and dog-friendly office.

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