iCert Global
iCert Global
51 – 200 Employees
ConsultingEducationMarketing
iCert Global provides professional certification training for individuals and organizations across project management, business analysis, IT service management, agile and Scrum, quality management, cloud technology, and cybersecurity. Its learning formats include instructor-led online classes, e-learning, and corporate training programs, helping learners build skills aligned with widely recognized certifications and evolving workplace needs.

Marketing Technology and AI Manager – Pune Hybrid

Manage MarTech operations across Marketo, Salesforce integrations, and campaign workflows for iCert Global. Use Zapier, Azure, and large language models to automate processes and improve campaign execution.

Description

  • Own and optimize Marketo, webinar, ABM, and website chat platforms
  • Manage Marketo–Salesforce, form capture, event, webinar, chat, and enrichment integrations
  • Improve lead lifecycle processes from initial acquisition through sales handoff
  • Maintain behavioral, firmographic, and signal-based lead and account scoring models
  • Coordinate campaign intake and delivery through Asana workflows, SLAs, and checklists
  • Maintain reusable campaign assets, templates, nurture streams, webinar blueprints, list processes, and UTM tracking
  • Manage data hygiene, enrichment, deduplication, suppression, preferences, and compliance controls
  • Build and maintain Marketo and Salesforce reports and dashboards
  • Create and standardize SOPs for campaign builds, quality assurance, launches, data hygiene, documentation, and reporting
  • Monitor operational KPIs and lead ongoing process improvements
  • Automate recurring workflows with Zapier, Make, Azure, and large language models
  • Use AI tools for quality assurance and campaign operations while maintaining privacy and accuracy safeguards
  • Pilot, measure, and maintain team automations and operational workflows
  • Evaluate and test AI and emerging technologies that address operational bottlenecks
  • Collaborate with Marketing, Inside Sales, and Revenue Operations teams

Requirements

  • Bring 3–6 years of experience in Marketing Operations or Marketing Automation
  • Have deep hands-on Marketo administration experience, including program and channel setup, smart campaigns, tokens, schemas, forms, landing pages, email templates, assets, and MSI
  • Have experience working with Salesforce
  • Have administered MarTech platforms such as webinar and chat tools, including integration setup and troubleshooting
  • Have built and maintained campaign processes spanning intake, build, quality assurance, launch, and measurement
  • Have used task or work management platforms such as Asana
  • Understand lead lifecycle and scoring administration
  • Apply disciplined approaches to change documentation and testing
  • Maintain strong standards for data quality, governance, and documentation
  • Work effectively across time zones
  • Demonstrate an automation mindset with Zapier or Make and familiarity with Azure services or LLMs, or show strong practical experience building AI tools, workflows, or automations
  • Bring curiosity, comfort with ambiguity, and a bias toward action
  • Marketo Certified Expert or exposure to Salesforce Administrator or Consultant work is preferred
  • Experience with 6sense or data enrichment platforms is preferred
  • Familiarity with email deliverability practices and preference centers is preferred
  • Experience with Python scripting or API integrations is preferred

Benefits

  • The company provides equal employment opportunities to employees and applicants
  • Accommodation or special assistance is available during the application process

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